Easy Home Improvement Store: Dusty

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Advertising Agency: Prolam Y&R, Santiago
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Copywriters: Max Konig, Felipe Utreras
Art Director: Fabrizio Capraro
Illustrator: Ramon Barahona

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8 comments

110 pencils

BachBernSunday, August 30, 2009 - 22:01

"Advertising doesn't create a product advantage. It can only convey it."
William B.

GuestMonday, August 31, 2009 - 02:34

I really like these ads. Brilliant example of how good art direction can make good ideas outstanding. Love the quote before this one too.

GuestMonday, August 31, 2009 - 04:56

v good

781 pencils

federoMonday, August 31, 2009 - 09:42

nice ad. like the game.

but why in english? they are supposed to be in spanish.
and, here, translation matters.

as far as I can know, easy exists only in suramerica

I have several doubts about the truthfulness of this campaign.

GuestMonday, August 31, 2009 - 10:37

I like it a lot

62 pencils

magintoshMonday, August 31, 2009 - 18:26

fantastic concept. clean art direction. very nice. love it.

423 pencils

tanvir hassan rajuWednesday, September 2, 2009 - 03:20

so simple..n well executed..love this

tanvir

137 pencils

willy wonkaSunday, December 6, 2009 - 18:30

nice

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