Get organized
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Copywriters: Max Konig, Felipe Utreras
Art Director: Fabrizio Capraro
Illustrator: Ramon Barahona
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24 Comments
Cannes material, just great.
Felicitaciones, grande Chile!
not bad
looks like somebody was playing a lot of text-twist
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www.hateondave.com
the typefaces are from handmadefont.com
it's a great site.
scrabble much?
errr... dormitory? I thought this was home improvement, not school improvement. Dusty/study is excellent. The other two not so good.
This is advertising at it's most pure.
Doin' it for the points
looks nice, but that's about it...
The art direction is...uh..in the right direction. I love the layout and textured letters idea. But the textures look like they are pulled straight out from default photoshop style (or what's that 3D text tool in Microsoft Word?) so they look very fake...not very cozy looking for HOME improvement.
Would be nice if using better texture/shadow rendering and give it less cold medal feeling. Overall, great works!
So you're someone who believes that an ad relies on cutting edge computer work to make it any good? You are soo in the wrong place.
Doin' it for the points
No no don't get me wrong. It's brilliant as it is... but just giving my 2 cents in terms of how to make it look even cooler. Or what I would pursue if I were to art direct it! Just being picky here....After all, people today are pretty spoiled by awesome CG effects. :) But ya, thanks for the heads up!
I love how you've somehow appointed yourself as arbiter of taste here. Just as a small aside, you're the digital equivalent of a drunk shouting in the street. The only reason anyone's listening is for yuks.
wow ...
nice....
nice!
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Art direction elevating an average idea. Not bad but not great.
I think is a great job... in english. If these came from Chile how did these work there?
Congrats anyway!
Este es buenísimo. Muy buen concepto. SImple y bien resuelto. Felicitaciones!
Brilliant. Claps for the team.
me encanta, bien ahi chilenos!
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Does no one else think that the fact you don't get 'dormitories' in a home is an issue??!!
nope
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