Easy Home Improvement Store: Dirty room

Get organized

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Copywriters: Max Konig, Felipe Utreras
Art Director: Fabrizio Capraro
Illustrator: Ramon Barahona

24 comments

lchiesi's picture
lchiesi
130 pencils

Cannes material, just great.
Felicitaciones, grande Chile!

Guest's picture
Guest

not bad

looks like somebody was playing a lot of text-twist

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www.hateondave.com

magintosh's picture
magintosh
62 pencils

the typefaces are from handmadefont.com

it's a great site.

Guest's picture
Guest

scrabble much?

Guest's picture
Guest

errr... dormitory? I thought this was home improvement, not school improvement. Dusty/study is excellent. The other two not so good.

Disco Munky's picture
Disco Munky
3900 pencils

This is advertising at it's most pure.

Doin' it for the points

capywriter's picture
capywriter
5511 pencils

looks nice, but that's about it...

wawa0707's picture
wawa0707
26 pencils

The art direction is...uh..in the right direction. I love the layout and textured letters idea. But the textures look like they are pulled straight out from default photoshop style (or what's that 3D text tool in Microsoft Word?) so they look very fake...not very cozy looking for HOME improvement.

Would be nice if using better texture/shadow rendering and give it less cold medal feeling. Overall, great works!

Disco Munky's picture
Disco Munky
3900 pencils

So you're someone who believes that an ad relies on cutting edge computer work to make it any good? You are soo in the wrong place.

Doin' it for the points

wawa0707's picture
wawa0707
26 pencils

No no don't get me wrong. It's brilliant as it is... but just giving my 2 cents in terms of how to make it look even cooler. Or what I would pursue if I were to art direct it! Just being picky here....After all, people today are pretty spoiled by awesome CG effects. :) But ya, thanks for the heads up!

desailly's picture
desailly
470 pencils

I love how you've somehow appointed yourself as arbiter of taste here. Just as a small aside, you're the digital equivalent of a drunk shouting in the street. The only reason anyone's listening is for yuks.

firebug's picture
firebug
1117 pencils

wow ...
nice....

Guest's picture
Guest

Art direction elevating an average idea. Not bad but not great.

Guest's picture
Guest

I think is a great job... in english. If these came from Chile how did these work there?
Congrats anyway!

silvi's picture
silvi
4172 pencils

Este es buenísimo. Muy buen concepto. SImple y bien resuelto. Felicitaciones!

Guest's picture
Guest

Brilliant. Claps for the team.

gon_enelcamino's picture
gon_enelcamino
838 pencils

me encanta, bien ahi chilenos!

kevgroat's picture
kevgroat
175 pencils

.

Guest's picture
Guest

Does no one else think that the fact you don't get 'dormitories' in a home is an issue??!!

CurryJ's picture
CurryJ
955 pencils

nope

================================================
I think; therefore I am

xezadaca's picture
xezadaca
85 pencils

NICE

xezadaca's picture
xezadaca
85 pencils

NICE

xezadaca's picture
xezadaca
85 pencils

NICE

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