Easy: Fear of dark

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Art Directors: Giovanni Repetto
Copywriter: Giovanni Repetto

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26 comments

GMAN's picture
GMAN
336 pencils

WOW

Hibon's picture
Hibon
3731 pencils

Great... best i have seen this year:-)

Simple ideas are the best !

morse's picture
morse
15590 pencils

Powerful idea!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CopyRight's picture
CopyRight
715 pencils

superb, love it

Viranica's picture
Viranica
230 pencils

wowwww. Nice twist!

billtiyu's picture
billtiyu
27 pencils

the headline is extremely catchy. I though I read it wrong the first time.:) good job!

everartz's picture
everartz
7611 pencils

clap clap clap clap awesome!!!

| Everartz |

Tommy G.'s picture
Tommy G.
897 pencils

interesting, love it

Javi Ending's picture
Javi Ending
130 pencils

This headline literally left my mouth open, superb job!

hayzin's picture
hayzin
7 pencils

awesome concept and perfect execution on design. Love the perspective.

funky_frogii's picture
funky_frogii
2538 pencils

Dono y it reminds me of this. but very well done

http://adsoftheworld.com/media/tv/aides_old_man

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

federo's picture
federo
781 pencils

at least one strong ad from chili!!!!!!!!!!!!!!!!!!!!!!!!!!!

I hope it isn´t a fake

silvi's picture
silvi
4172 pencils

Is Chile, ni Chili.
Bay the way, CONGRATULATIONS!!!! Perfect message.

rolling.stone's picture
rolling.stone
2740 pencils

ad is good

prima facie it looks like public interest ad

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

cruzialx's picture
cruzialx
194 pencils

WOW!!! a common scenario tweaked into something interesting. Good Job 10/10

Ivancette's picture
Ivancette
153 pencils

great copy, really good, the best i have seen in a long toime in the web!
nice job

El que sabe, sabe arte. El que no, es redactor.

zephyr7884's picture
zephyr7884
52 pencils

Golden! Great approach too..

kamilwoojcik's picture
kamilwoojcik
139 pencils

Powerfull idea.

slip's picture
slip
919 pencils

global warming, what a scam. love the copy.

SJB

zephyr7884's picture
zephyr7884
52 pencils

Are you 8? Are you suggesting that we should only save the electricity when we dip our feet on the freaking water in the morning? Everybody knows about the Climate-Gate but still.. if you don't act now it would be too late isn't it?

satrianee's picture
satrianee
3748 pencils

visual is spooky too...

gonzalovp's picture
gonzalovp
12 pencils

Excelente Arte

Ed Rapport's picture
Ed Rapport
724 pencils

Now that's advertising... bravo!

Girlfireice's picture
Girlfireice
254 pencils

its okay...

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