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Caught in the act

Agency: 
Published/Aired: 
March 2009
Description: 

Life's tough. But Eastpak's tougher.

Print advertisment created by Grey, Romania for Eastpak, within the category: Personal Accessories.

Safe inside; 30-years warranty.

Advertising Agency: Grey Bucharest, Romania
Creative Director: Claudiu Dobrita
Head of art: Bob Toma
Art Director: Vladimir Taroi
Copywriter: Dragos Raicu
Illustrator: Saddo

Comments (8)

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Highest Rated

derya's picture
derya
Activity Score 302

nice

TRICKY's picture
TRICKY
Activity Score 3954

ha! i see an open (PANTS) zipper jajajajajajajajaaja

The man who stops advertising to save money is like the man who stops the clock to save time

Geimima's picture
Geimima
Activity Score 824

eastpakpants?

life is a playground

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

Sorry, guys, I gave you a 1. The message is confusing, the image is too. ...The nipple, the knickers, the "no.1 dad" shirt, the teddy, the slipping "dad's" trousers, the scar... You made it so difficult to watch at this.

tantrik_indian's picture
tantrik_indian
Activity Score 953

Seems like the visual delivers a different message than what was meant.

~~this paranoid survived!~~

Tazdesigns's picture
Tazdesigns
Activity Score 20

At first glance I confess I thought this was something like an awareness campaign - rape, political unrest... Having read the explanation I can sort of see what's trying to be said, but I do think it's too complex a message that hasn't been communicated very effectively.

I like the artwork, but frankly I can't see how it fits the campaign and if no one who's commented here on it or on the other execution gets it,(and I'm assuming people the people who visit this site and take time to comment have an interest in advertising)and if we need a paragraph explaining it, it's not that great an ad.

Guest's picture
Guest

Incest?? You advertise incest?? I'm pretty sure thats messed up...

sunjayv's picture
sunjayv
Activity Score 76

no

derya's picture
derya
Activity Score 302

nice

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