Safe inside; 30-years warranty.
Life's tough. But Eastpak's tougher.
Advertising Agency: Grey Bucharest, Romania
Creative Director: Claudiu Dobrita
Head of art: Bob Toma
Art Director: Vladimir Taroi
Copywriter: Dragos Raicu
Illustrator: Saddo
Published: March 2009
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8 Comments
ha! i see an open (PANTS) zipper jajajajajajajajaaja
The man who stops advertising to save money is like the man who stops the clock to save time
eastpakpants?
life is a playground
Sorry, guys, I gave you a 1. The message is confusing, the image is too. ...The nipple, the knickers, the "no.1 dad" shirt, the teddy, the slipping "dad's" trousers, the scar... You made it so difficult to watch at this.
Seems like the visual delivers a different message than what was meant.
~~this paranoid survived!~~
At first glance I confess I thought this was something like an awareness campaign - rape, political unrest... Having read the explanation I can sort of see what's trying to be said, but I do think it's too complex a message that hasn't been communicated very effectively.
I like the artwork, but frankly I can't see how it fits the campaign and if no one who's commented here on it or on the other execution gets it,(and I'm assuming people the people who visit this site and take time to comment have an interest in advertising)and if we need a paragraph explaining it, it's not that great an ad.
tazdesigns
Incest?? You advertise incest?? I'm pretty sure thats messed up...
no
nice