Earthquake Awareness: Squares

They felt more than what you've seen.
Help the earthquake victims in Jogja and Middle Java!

I'm not crazy about the art direction or the copy, but it's a good use of optical illusion for advertising. You have to look at them at full size to get the effect.

Agency: Jentera Intermedia, Yogyakarta, Indonesia

6 comments

chippery's picture
chippery
94 pencils

nice trick, but lacks the emotion needed to make it fully effective. That said, I'm sure it'll build awerness effectively, so maybe that's enough.
7.

Mo's picture
Mo
648 pencils

Hmm...it's kind a interesting may be...But this Optical illusion idea been done too many times....

writergeekdez's picture
writergeekdez
255 pencils

I always get optical illusion stuff from friends via email...it's a great way to waste time here at work. As an ad trying to shed light on tragedy, I'm not sure if it works. Where's the humanity?

papanaya's picture
papanaya
6 pencils

making remember with martini ads, but nice try

MADE in the USA's picture
MADE in the USA
434 pencils

From my limited and humble opinion. Unfortunate idea with a soft message. I’m left with nothing to think about and nothing to care about.

tsunamilaw's picture
tsunamilaw
115 pencils

I agree...think the impact and serious tone of the ad doesn't really show.

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