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Earthquake

Published/Aired: 
April 2007
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Description: 

Average income
An earthquake effects more than buildings.

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Concept: Tolga Buyukdoganay
Creative Directors: Tolga Buyukdoganay
Art Directors / Graphic Designers: Tolga Buyukdoganay, Georg Rernbock
Copywriters: Florian Nussbaumer, Monika Prelec
Digital Imaging / Photo: Rotfilter

Comments (18)

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That's what I was going to say! I'm almost positive "effects" means that something creates or causes a beginning, like effecting a riot, and that something which "affects" causes changes on something that is already there, like music affects someone's emotions, or seasons affect the weather. There is always room for error, but something effecting buildings just doesn't sound right.

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