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Agency: 
Published/Aired: 
May 2011
Description: 

Print advertisment created by DDB, Canada for Earth Day, within the category: Public Interest, NGO.

What will it take to make you care about the environment?

Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Director: Paul Wallace, Matt Antonello, Paul Riss
Art director: Rebecca May
Copywriter: Domenique Raso
Agency producer: Rose-Ella Morrison / AdRules
Account managers: Katie Musgrave
Photographers: Paul Lang, The Orange Apple, Raina+Wilson

Comments (7)

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Highest Rated

gadgets's picture
gadgets
Activity Score 1063

bad execution.

mary crazy's picture
mary crazy
Activity Score 27

Didn´t understand.

gadgets's picture
gadgets
Activity Score 1063

bad execution.

advertiser11's picture
advertiser11
Activity Score 4

The advert is a representation for the problem "being at your doorstep" How could you not understand it

pez's picture
pez
Activity Score 1804

awful art direction...

Back_space's picture
Back_space
Activity Score 4

Both ads are very powerful, and I love the art direction.

ace85le's picture
ace85le
Activity Score 3935

Err DDB can do batter than this. I think it's awkward and forceful.

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chuckieT's picture
chuckieT
Activity Score 680

Those big trees sure were close together.

Also, I wold definitely have chopped down the first row or two. You wouldn't want trees that close to your house. Nothing but problems and no light inside.

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