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Published/Aired: 
August 2009
Description: 

Nobody said it was easy.
Proudly sponsored by Independent Newspapers.

Advertising Agency: King James Cape Town, South Africa
Executive Creative Director: Alistair King
Art Director: Karin Barry-McCormack
Copywriter: Paige Nick
Photographer: Ross Garrett
Account manager: Lesley Wright
Illustration: Westley Lewis, Am I Collective
Retouching: Ross Garrett

Comments (9)

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Highest Rated

Guest's picture
Guest

Nice series, cool art direction...

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

Sick......!!!

tanvir

ivan's picture
ivan

Somewhat similar to this: http://adsoftheworld.com/media/print/grafika_awards_show_award_ceremony
Joelapompe, are you listening? :)

Reality Check's picture
Reality Check
Activity Score 2537

Haha, check out Ivan jumping on the "done, done, done" bandwagon!

jawtok's picture
jawtok
Activity Score 183

I personally find this execution less successful compared to the 2 others, more of a challenge. What's the challenge in this one?
You are right Ivan, this campaign is very similar to the Grafika one. Although I prefer the art direction in this campaign.

Dev Kumar's picture
Dev Kumar
Activity Score 834

Just an exercise in abstraction...

federo's picture
federo
Activity Score 781

as I only comment in ads I like, prefer not to open my mouth

shahidali's picture
shahidali
Activity Score 4069

its so bad that it will stand out.

shahid

GMD10's picture
GMD10
Activity Score 142

Think the campaign does a nice job creating an artful mood that challenges a journalist's world with daily realities like labour of love, deadline cliches and angry celebrities.

Guest's picture
Guest

Nice series, cool art direction...

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