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Published/Aired: 
September 2010
Description: 

Every time you make a bad ad a fairy loses her wings.
Stop the torture. Enter South Africa's premier print awards. We only award the great ones.
www.theeagleawards.co.za

Advertising Agency: King James, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Art Director: Damian Bonse
Photographer: Michael Lewis

Comments (12)

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Highest Rated

Guest's picture
Guest

It reminds me more of 'It's a wonderful life': 'Every time a bell rings, an angel gets it's wings'. I think it's probably a parody of that...

smartar's picture
smartar
Activity Score 54

this reminds me a bit of the Hook movie: whenever someone says "I dont believe in fairies, a fairy dies", haha, like it!

Guest's picture
Guest

It reminds me more of 'It's a wonderful life': 'Every time a bell rings, an angel gets it's wings'. I think it's probably a parody of that...

osakan's picture
osakan
Activity Score 42

I got the feeling a unicorn, a bunny died, and a fairy lost her wings during this campaign

pez's picture
pez
Activity Score 1802

Is a pitty to have such a beautiful picture with that horrible type for the call to action, I like the idea btw

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Agree. It makes it look like king kong movie. Btw I like these ads.

Billoughsby's picture
Billoughsby
Activity Score 5144

This ad of this series needed a very different type, agreed.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dreadboy's picture
dreadboy
Activity Score 413

Definitely a wrong pick on the type, but aside of that - I really like the campaign.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

silvi's picture
silvi
Activity Score 4172

Absolutely lovely photo.

zoom_o_n's picture
zoom_o_n
Activity Score 8

good photo enhancing!

Guest's picture
Guest

What happens to the fairy? It may be the first step to greater things. Those wings were quite possibly a hindrance, relegating her to the world of insects.

Guest's picture
Guest

Lovely photo, nice lateral thought, shitty type.

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Those that don't get this campaign are going to be slaughtering Unicorns, Fairies and Bunnies by the dump truck load...

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