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Published/Aired: 
August 2009
Description: 

Nobody said it was easy.
Proudly sponsored by Independent Newspapers.

Advertising Agency: King James Cape Town, South Africa
Executive Creative Director: Alistair King
Art Director: Karin Barry-McCormack
Copywriter: Paige Nick
Photographer: Ross Garrett
Account manager: Lesley Wright
Illustration: Westley Lewis, Am I Collective
Retouching: Ross Garrett

Comments (8)

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Highest Rated

dearabby's picture
dearabby
Activity Score 106

Ok, it wasn't until I read your comment that I even got what this ad was about. Now that I know, I wish I didn't. Ew.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

picntype's picture
picntype
Activity Score 165

Good one :)

alexander_bickov's picture
alexander_bickov
Activity Score 3279

No comments

Guest's picture
Guest

gross... does not excites me to make maverick
and does making a TVC means 9 months of cactus embryo in your stomach.... or what!

'the ad which will withstand the worst critics is the winner'

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Nice series.
Same Idea as the no gut's one a little while ago, but this one's way better looking and better art directed.
May have been more fun if the guy was wearing some protective gloves ??

tirthomitro's picture
tirthomitro
Activity Score 2758

well it's for our fraternity, so no problems on 'shocking' advertising.
exellent in execution but, yeah,
the visual would have been a piece of gold
had the crtv team thot of a little 'softer'-in-appeal visual.
but, hey guys...
THIS ONE SERIES IS REALLY KICKASS!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

It's rather foul. point taken but it's borderline insane, and will clearly offend a lot of people but thats the point of it. Speaking just on the line of copy it's too secondary you really have to look at the image and want to read it to read it and you won't... not after the image you'll just be turned off by it. That's its main weakness.

Guest's picture
Guest

Yea ok, let's visualise a pun. I'm surprised they didn't go with the ooo-let's-use-a-really-interesting-designey-type- font that says, "Giving birth to a idea". Lame.

dearabby's picture
dearabby
Activity Score 106

Ok, it wasn't until I read your comment that I even got what this ad was about. Now that I know, I wish I didn't. Ew.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

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