Eagle Print Awards 2009: Haystack

Nobody said it was easy.
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Advertising Agency: King James Cape Town, South Africa
Executive Creative Director: Alistair King
Art Director: Karin Barry-McCormack
Copywriter: Paige Nick
Photographer: Ross Garrett
Account manager: Lesley Wright
Illustration: Westley Lewis, Am I Collective
Retouching: Ross Garrett

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7 comments

Grace Bastien's picture
Grace Bastien

I think this is my favorite... the other two are kind of disturbing!, and not as clear to me.
Great art direction though!

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

I agree with Grace my favorite out of the three.....less gratuitous than the others.
Again nice mood and exicution.
.
@Grace, I believe he may be trying to find a neadle in a haystack

Grace Bastien's picture
Grace Bastien

ha ha... yes, I got that one!
The giving birth to a cacti wasn't as clear though.... :)

Guest's picture
Guest

Pirate of the Caribbean:

Hi Grace Bastien. How are you?

Guest's picture
Guest

Pirate of the Caribbean:

Hi Grace Bastien. How are you?

AmOgodzzz's picture
AmOgodzzz
826 pencils

I'm with you on that one, definitely the best ad out of the whole campaign. Very clean execution. The terrible execution on the subsequent ad kinda kills it. The cactus may be a bit over-the-top but it conveys the message, I suppose. It is a pretty clever concept overall.

Guest's picture
Guest

er~i can't catch the real meaning~but the color is so good

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