EA Sports FIFA World Cup 2010: Make The World Wear Your Colours

Make The World Wear Your Colours

6 different executions including different color splashes to correspond to the market the ad runs in.

Advertising Agency: Wieden + Kennedy Amsterdam, Netherlands
Creative Directors: Edu Pou, Joakim Borgstrom
Art Director: Alvaro Sotomayor
Copywriter: Carlo Cavallone
Photographer: Monte Isom
Retoucher: Dario Fusnecher, TAG
Art Buyer: Caroline Svensson
Account Manager: Frederic Point
Account Director: Alex Bennett Grant
Group Account Director: Jesse Gordon Long
Project Manager: Cheryl Crowley
Producer: Alanda Spence
Styling: Jennifer Koenig
Makeup: Jane Choi, Elizabeth Yoon for Vivian Artists
Hair: Tomo Nakajima for Vivian Artists
Published: April 2010


capywriter's picture
5511 pencils

Hmm... 6 different executions in which everything, apart from te paint colours, is exactly the same, including the tiniest paint splash... Not really blown away by the idea either.

checkhill's picture
465 pencils

Having played the game, it's a huge challenge to make a good ad of this product because the product gives exceedingly high satisfaction, so i'd have thot why not go beyond crowds n football n colors. this job feels like the tournaments sponsor campaign, or the sponsor internet provider's sms voting challenge campaign. excuse my bad english, i mean it's very weak and unoriginal.

mikeelrapido's picture
1929 pencils

What a mess...



Marlus Lau's picture
Marlus Lau
1808 pencils

Why england if the colors are from italy? And is the crowd cheering or mourning?

Hibon's picture
3736 pencils

Forced and not new. The "execution" saves the ad.

Simple ideas are the best !

brandingworthspreading's picture
648 pencils

I am so disappointed by Play Station. Their campaigns used to be innovative and exciting. Lately they remind me of PC ads. Only the expected!

Guest's picture

I think that the ad is creative and exciting and fun. What better way to market a product...

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