EA Games, FIFA: Goal
Advertising Agency: Draftfcb, Johannesburg, South Africa
Creative Directors: Leon Moodley
Art Director: Leon Moodley
Copywriter: Erin Brooks
Photographer: David Prior
Other additional credits: Richard Bibby
Published: March 2008


27 Comments
ROFLMAONNAISE! LOLOCAUST!
???
Bad artdirection I'm afraid and I'm gonna stop there.
ILLUSTRATION / DESIGN www.philippertl.co.uk
www.philippertl.co.uk
You're just pissed off because Arsenal got their sh*t pushed in by Liverpool.
5-3!
Doin' it for the points
Hey, that wasn't a penalty! And the one in the first leg was.
As for the ad, the art direction turns me off.
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http://godwindmello.blogspot.com
Hourrendeus
ok idea (once you realize he wasn't beaten to death) bad photo!
wtf? pls explain...
que rayos??
[ http://eltubedeyou.blogspot.com ]
i dont get it. is it suppose to look like he got killed while celebrating his goal.
Cómo, el wey este se golpeo en la cabeza porque le anotaron penal, o el balón golpeó en la pared y lo golpeó a él o cómo???
Rarísimo. Además, una línea de copy no le vendría nada mal...
Naaada ssshingon!
ssshingon!
IT SUCK!!!!!
HA ha! I love this. An intriguing image with a good pay off!
Nice one!
We're going to need more lube.
jaja, nice idea, I don't like the photo though.
He was celebrating the goal as soccer players do and got knocked by the wall.
For a soccer games fan, it works. you can get really into the game while playing it
keep smilling
...what?
You have to hate advertising in order to truly love it.
mala ejecución
Art direction a little weak, but who the hell cares?
As a rabid soccer fan, this speaks to me. I've actually done this, with the shirt over the head, after defeating a friend of mine on penalties.
Heehee. Well done.
http://www.charlieprattdesign.com
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http://www.charliewrites.com
OK idea (just OK).
TERRIBLE art direction and HORRENDOUS photography. Looks like if it was shot with a point & shoot camera and the lights available in the room.
i like the idea. the execution sucks.
funneh hahahahaha
not as bad as they guys says above
looks like he's choking on his shirt rather than the victory-shirt-on-face thing...
LOL
i like it :)
good one!
exotic.deviantatr.com
horrrrrrrrribbbbbbbbbbbbbbbbblllllllllllleeeeeeeeeeeeeeeee
Guess who's back..
Back again...
Dave is back...
Drunk again...
Guess who's back, guess who's back, guess who's back....
Doin' it for the points
I like the idea, but the execution isn't realistic. The damage would be higher up on the wall, and it wouldn't look like broken glass. Drywall crumbles differently than that. ( I know from experience of running into one.) Also, It could use an armchair/seat off to the left hand side of the image to show where he came from. I have never seen a room with no furniture in it such as this room depicts.
Awful
On the screen, the goal has just been scored. How did he manage to celebrate that goal and knock himself out before the ball's even hit the back of the net? Also, there's no cables/wires running from the speaker to anywhere!