EA Games, FIFA: Goal

Advertising Agency: Draftfcb, Johannesburg, South Africa
Creative Directors: Leon Moodley
Art Director: Leon Moodley
Copywriter: Erin Brooks
Photographer: David Prior
Other additional credits: Richard Bibby
Published: March 2008

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27 comments

CreepingFeature's picture
CreepingFeature
244 pencils

ROFLMAONNAISE! LOLOCAUST!

philippertl's picture
philippertl
656 pencils

???
Bad artdirection I'm afraid and I'm gonna stop there.

ILLUSTRATION / DESIGN www.philippertl.co.uk

Disco Munky's picture
Disco Munky
3900 pencils

You're just pissed off because Arsenal got their sh*t pushed in by Liverpool.

5-3!

Doin' it for the points

FlyingDogs's picture
FlyingDogs
968 pencils

Hey, that wasn't a penalty! And the one in the first leg was.

As for the ad, the art direction turns me off.

-----------------------------------------
http://godwindmello.blogspot.com

ROCANDO's picture
ROCANDO
16 pencils

Hourrendeus

Wordnerd's picture
Wordnerd
6662 pencils

ok idea (once you realize he wasn't beaten to death) bad photo!

tiny_wordz's picture
tiny_wordz
325 pencils

wtf? pls explain...

robottttrockkkk's picture
robottttrockkkk
814 pencils
doworkson's picture
doworkson
242 pencils

i dont get it. is it suppose to look like he got killed while celebrating his goal.

Heaven's picture
Heaven
88 pencils

Cómo, el wey este se golpeo en la cabeza porque le anotaron penal, o el balón golpeó en la pared y lo golpeó a él o cómo???

Rarísimo. Además, una línea de copy no le vendría nada mal...

Naaada ssshingon!

Dick Huges's picture
Dick Huges
939 pencils

IT SUCK!!!!!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

HA ha! I love this. An intriguing image with a good pay off!

Nice one!

We're going to need more lube.

JFDreamer's picture
JFDreamer
176 pencils

jaja, nice idea, I don't like the photo though.

He was celebrating the goal as soccer players do and got knocked by the wall.

For a soccer games fan, it works. you can get really into the game while playing it

EGGO's picture
EGGO
352 pencils

...what?

You have to hate advertising in order to truly love it.

360 grados's picture
360 grados
305 pencils

mala ejecución

Charlie Pratt's picture
Charlie Pratt
427 pencils

Art direction a little weak, but who the hell cares?

As a rabid soccer fan, this speaks to me. I've actually done this, with the shirt over the head, after defeating a friend of mine on penalties.

Heehee. Well done.

http://www.charlieprattdesign.com

nemesis's picture
nemesis
761 pencils

OK idea (just OK).

TERRIBLE art direction and HORRENDOUS photography. Looks like if it was shot with a point & shoot camera and the lights available in the room.

vote4pedro's picture
vote4pedro
4601 pencils

i like the idea. the execution sucks.

whitespace's picture
whitespace
1953 pencils

funneh hahahahaha

sonucoues2002's picture
sonucoues2002
804 pencils

not as bad as they guys says above

rajar's picture
rajar
91 pencils

looks like he's choking on his shirt rather than the victory-shirt-on-face thing...

exotic's picture
exotic
43 pencils

LOL
i like it :)

good one!

drunk dave's picture
drunk dave
1066 pencils

horrrrrrrrribbbbbbbbbbbbbbbbblllllllllllleeeeeeeeeeeeeeeee

Disco Munky's picture
Disco Munky
3900 pencils

Guess who's back..

Back again...

Dave is back...

Drunk again...

Guess who's back, guess who's back, guess who's back....

Doin' it for the points

brc912's picture
brc912
105 pencils

I like the idea, but the execution isn't realistic. The damage would be higher up on the wall, and it wouldn't look like broken glass. Drywall crumbles differently than that. ( I know from experience of running into one.) Also, It could use an armchair/seat off to the left hand side of the image to show where he came from. I have never seen a room with no furniture in it such as this room depicts.

FernandoFrangi's picture
FernandoFrangi
63 pencils

Awful

Guest's picture
Guest

On the screen, the goal has just been scored. How did he manage to celebrate that goal and knock himself out before the ball's even hit the back of the net? Also, there's no cables/wires running from the speaker to anywhere!

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