Dyrup Paints: Kiwi color
Colors from nature
Advertising Agency: IMPACT/BBDO Jeddah, Kingdom of Saudi Arabia
Creative Director: Walid Kanaan
Copywriters: Noelle Nafache
Art Directors / Photographer: Mario Daou
Published: February 2008
Colors from nature
Advertising Agency: IMPACT/BBDO Jeddah, Kingdom of Saudi Arabia
Creative Director: Walid Kanaan
Copywriters: Noelle Nafache
Art Directors / Photographer: Mario Daou
Published: February 2008
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13 Comments
I like the idea, but not sure if this will sell Dyrup Paints. At least to me. The first thought when I looked at these ads was - oh is it a juice? Then I read the description.
Angel, I'm sure the media will help the message...
I really like these alot. Good work.
Yeah, me too, and I hope media will help =)
It's cute...but thats all it is =)
La Coste had something very similar years back, the colour of T-shirts merging with the background colour.
sabupaul
Good thinking.It means the colors are as real as their names.
tunji jack
I'm not sure about the names part. There are no colors named "watermelon" or "kiwi", but yeah, it is a good idea.
Art direction is a bit 80's for me. Also it's an old idea.
There's as many executions here as there are fruits.
no me gusta pero para nada eh
I think these series of ads sells eco-friendly paints (I know coz I was handling the brand for 3 years) but for consumers, they look more on the quality aspect of the brand... (less coat; adhesion; smell ). Try to find the ad of Juton starfish as similar concept. it's a clean work.
Nice art direction!
Nice art direction!