Advertising Agency: Brunner, Atlanta, USA
Executive Creative Director: Jay Giesen
Creative Director: Brett Compton
Art Director: Chris Martin
Copywriter: Sue Batterton
Photography: Jupiter Images
Published: October 2008
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7 Comments
I think there is something really interesting that can be done here, but this is falling short. The campaign definitely distinguishes itself from other hot tubs, but to what end? I get the swingin' 70s thing, but is the target audience interested in that? I think there is a potential for consumers to remember this less for hot tubs than penicillin.
I admire the attempt to stand apart from the competition but I fear that people might think of gonorrhea before Dynasty Spas.
- Commenting in all caps with poor spelling and grammar is so done before -
- The only thing more rare than a good ad is a good guest comment -
Line and concept are cool but the art direction is more of a hideous 70s look rather than a cool one.
I think hideous 70's is a cool look
why does everyone who ever comments on this website (well 97% of the people) always have a pickle up their ***?
i think this a hillarious campaign cleverly used for the right product.
i don't really care if it was used in a similar fashion for something else.
i don't care if it isn't done EXACTLY how you would have done it.
i just like it - and i don't really care if you don't.
good artists borrow.
great artists still.
I second that
Great artists still what? Don't leave me hanging.
- Commenting in all caps with poor spelling and grammar is so done before -
- The only thing more rare than a good ad is a good guest comment -
Anti cynic.
Not everyone who disagrees with you has a "pickle up their ****".
The moment you realise that, life might be less of a grind.