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30 comments

prozac_republic's picture
prozac_republic
196 pencils

cool.

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The Prozac Republic®

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The Prozac Republic®

David Droga clone's picture
David Droga clone

I like it a lot.

Jean_BR's picture
Jean_BR
48 pencils

freaky, i wont try on clothe the way i did anymore..

tanchin's picture
tanchin

much toil in area that is not optimum for super creative.

smell is transfering to shirt top, so what is point!

team of creators are smelling like the idea that is shown.

j2mango's picture
j2mango
534 pencils

just show the problem?

creative_catalyst's picture
creative_catalyst
110 pencils

I think it nicely demontrates the product benefit, maybe a few too many frames. But that's being a little too picky. Nice job.

JaneD's picture
JaneD

i think its a really nice idea...really like it...dont get that its a trial room for some time...

kalpesh78's picture
kalpesh78
2580 pencils

perfect 10/10...i picked up a dirty t-shirt myself yesterday from a store here.. it had dirt on the collar when i re-checked it at home.. it went into the washing machine instantly.

ideas....30 minutes nahi toh free.

sachit1's picture
sachit1
60 pencils

nice

Stigset's picture
Stigset
1456 pencils

Great advertising :)

Toni's picture
Toni
106 pencils

Very interesting execution. Nice one.

smilepig's picture
smilepig
254 pencils

interesting fact,but I don't feel good with the product.Maybe too many shots

AngelaBower's picture
AngelaBower

Great thought... It shows very well the product benefit

itch's picture
itch
806 pencils

definitely will be one of my favourite ads!

* it's not how good you are. it's how good you want it to be *

vicomte.franz's picture
vicomte.franz

Now you know what's a real good ad

vive la france's picture
vive la france

Let's free germs !!!

La france love it.

Vive les germs

brain123's picture
brain123
830 pencils

I really like it. Good insight.

criscrisd's picture
criscrisd
8 pencils

I like it a lot. Es simple y divertida...

Zezão's picture
Zezão

Great!!!
The last line is my favorite...hehe
2 thumbs up

tantrik_indian's picture
tantrik_indian
953 pencils

Good one. Too many frames though.
~~be cool eh!~~

~~this paranoid survived!~~

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

loved it haha good insight, very creative.

M J's picture
M J

Respect.

Nthngmn's picture
Nthngmn
626 pencils

very good. refreshing.

vinu's picture
vinu

o my god...no more searching of trial rooms when i buy my clothes, after seeing this.thanks

rupert james's picture
rupert james
24 pencils

Weak.

The insight in itself may be credible, but this is the one and only rare occasion someone else might wear your shirt. (And anyway if an item of clothes appeared at all grubby, most would ask for a fresh one from the stock room.)

The execution is laboured and gratuitous to the point of slowing the communication down. If the changing rooms were smaller, the audience would recognise what they were much faster.

laylowmoe's picture
laylowmoe
328 pencils

Wrong.

The insight is about how this kind of thing happens before you even bought the shirt. Which means each and every shirt you've ever bought has been through this. And the shirt may not look grubby, but it's about the grub you can't see.

And the execution works just fine. You don't need to go through the whole thing row by row before you get to the payoff at the bottom. A quick once-over and the message is clear; after that, you can peruse each shot at your leisure to see all the funny stuff in there. And there's enough to keep you perusing for a while.

Guest's picture
Guest

I like very much. And so will the TG.

Guest's picture
Guest

I Think its great.... but there are some frames which are unneccesary.

One thing i love is, if you analyse the ad...
Men vs. women. All the caracters who tries the shirt on are men. The one woman who has the shirt does not try it; only looks at it... this shows that women might be thinking about the previous 35 men who might have tried it on.. hehehe...

bijoyvp's picture
bijoyvp
50 pencils

very neat work.

LeroyChristian's picture
LeroyChristian
392 pencils

i dont want to try clothes anymore

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