Dynamo Washing Detergent: Changing Room
For germ free clothes.
Dynamo Washing Detergent
Advertising Agency: Saatchi & Saatchi, Malaysia
Executive Creative Directors: Edmund Choe, Adrian Miller
Art Directors: Lydia Lim
Copywriter: Lydia Lim
Producer: Loke Sai Kit
Via: bestadsontv
30 comments
cool.
добро пожаловать и наслаждается!
The Prozac Republic®
добро пожаловать и наслаждается!
The Prozac Republic®
I like it a lot.
freaky, i wont try on clothe the way i did anymore..
much toil in area that is not optimum for super creative.
smell is transfering to shirt top, so what is point!
team of creators are smelling like the idea that is shown.
just show the problem?
I think it nicely demontrates the product benefit, maybe a few too many frames. But that's being a little too picky. Nice job.
i think its a really nice idea...really like it...dont get that its a trial room for some time...
perfect 10/10...i picked up a dirty t-shirt myself yesterday from a store here.. it had dirt on the collar when i re-checked it at home.. it went into the washing machine instantly.
ideas....30 minutes nahi toh free.
nice
Great advertising :)
Very interesting execution. Nice one.
interesting fact,but I don't feel good with the product.Maybe too many shots
Great thought... It shows very well the product benefit
definitely will be one of my favourite ads!
* it's not how good you are. it's how good you want it to be *
Now you know what's a real good ad
Let's free germs !!!
La france love it.
Vive les germs
I really like it. Good insight.
I like it a lot. Es simple y divertida...
Great!!!
The last line is my favorite...hehe
2 thumbs up
Good one. Too many frames though.
~~be cool eh!~~
~~this paranoid survived!~~
loved it haha good insight, very creative.
Respect.
very good. refreshing.
o my god...no more searching of trial rooms when i buy my clothes, after seeing this.thanks
Weak.
The insight in itself may be credible, but this is the one and only rare occasion someone else might wear your shirt. (And anyway if an item of clothes appeared at all grubby, most would ask for a fresh one from the stock room.)
The execution is laboured and gratuitous to the point of slowing the communication down. If the changing rooms were smaller, the audience would recognise what they were much faster.
Wrong.
The insight is about how this kind of thing happens before you even bought the shirt. Which means each and every shirt you've ever bought has been through this. And the shirt may not look grubby, but it's about the grub you can't see.
And the execution works just fine. You don't need to go through the whole thing row by row before you get to the payoff at the bottom. A quick once-over and the message is clear; after that, you can peruse each shot at your leisure to see all the funny stuff in there. And there's enough to keep you perusing for a while.
I like very much. And so will the TG.
I Think its great.... but there are some frames which are unneccesary.
One thing i love is, if you analyse the ad...
Men vs. women. All the caracters who tries the shirt on are men. The one woman who has the shirt does not try it; only looks at it... this shows that women might be thinking about the previous 35 men who might have tried it on.. hehehe...
very neat work.
i dont want to try clothes anymore