Dymocks 424 George Street: Crime books

Investigate over 7,779 crime thrillers.
3 Floors, 300,000 Books. You're bound to find something you'll love in Australia's greatest bookstore.

Advertising Agency: Ideaworks, Sydney, Australia
Creative Directors: Stuart Vilder
Assoc Creative Director: James Gali Barrow
Copywriters: Stuart Vilder
Illustrator: James Gali Barrow
Account manager: Debbie Heap

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3 comments

PERP's picture
PERP
433 pencils

Ok, I get it, they are build with the logo book form, but.. is that relevant?

.: look for the green giant on the label :.

maranca82's picture
maranca82
423 pencils

It is relevant since it pays off the copy telling the reader that they'll have a large selection to choose from.

PERP's picture
PERP
433 pencils

Well, graphically talking I meant. It appears to be is a lot of logo, but not so much brand.
Anyway, I get the idea, thanks'.

.: look for the green giant on the label :.

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