Dymatize: Basketball

Elite 12-hour MRP will satisfy your muscles. Anytime. Anywhere. With 42 grams of muscle-building protein, Elite 12-hour Meal Replacements are engineered to fuel muscles up to 12 hours whether taken as a meal or a snack. Loaded with vitamins and minerals, each single serve pouch is packed with nitrogen-producing protein, glutamine and branch-chain amino acids (BCAAs) propelling you beyond your limits. With Elite 12-Hour MRP, anytime is takedown time.

Advertising Agency: LEVELTWO, Dallas, USA
Creative Director / Art Director:
Scott Crowell
Copywriter: Lindsey Struznik
Illustrator: Kyle Lane Dreher
Photographer: George Kamper

Published: 
August 2008

21 comments

BulbheaD's picture
BulbheaD
254 pencils

DROGAFIVE?

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

jonybeta's picture
jonybeta
364 pencils

The art its kind or weird (bad weird). The idea is very basic.

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Crisp One's picture
Crisp One
2005 pencils

well its stupid cuz its playing down the intelligence of the muscle builder type and telling him he will be a Rocket Legged Super Hero if he takes it. I think so far for these kind of products, EAS has the message right. Does anybody know who does their creative?

Guest's picture
Guest

Que mal photoshop pesima resolucion
malo malo malo

PD: Aqui todos son malos segun los genios de la publicidad

Guest's picture
Guest

Que feo el montaje

Guest's picture
Guest

ya existe

Guest's picture
Guest

Es una copia ya salio un anuncio de un basketbolista en 1975

Guest's picture
Guest

yo tambien vi un anuncio con un bsaquetbolista de NIKE ya existe

Guest's picture
Guest

VERY VERY BAD PHOTOSHOP

Guest's picture
Guest

OLD 70´S

Guest's picture
Guest

So so bad.

Guest's picture
Guest

I think the photoshop work is great. It takes a lot of work to come up with an illustration like this.

john ler's picture
john ler
667 pencils

a lot of wasted work you mean...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

Behind all the visual chaos, there's a pretty simple message. I think the writing could've been better crafted and the art direction a little more organized. The photo/illustration throughout the series, on the other hand, is pretty impressive.

Guest's picture
Guest

I think the photoshop work is very very very very bad and old

Guest's picture
Guest

This scares me.

Guest's picture
Guest

so american

Crisp One's picture
Crisp One
2005 pencils

fuck off

Guest's picture
Guest

NEED MORE NOS

Guest's picture
Guest

good art

Guest's picture
Guest

cool art...

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