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Dutch Road Safety Council: Bed
The faster you go, the longer it takes.
Advertising Agency: Saatchi & Saatchi, Amsterdam, The Netherlands
Creative Director: Magnus Olsson
Art Directors / Copywriters: Tim Bishop, Avinash Sampath
Retoucher: Jeroen Wartenbergh
Other Additional Credits: Marieke de Groot
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Comments
SJackson
I suppose this means the faster you drive the more likely you are to get into an accident..hence the wheelchair, the hospital bed etc. I see that the grid is a calendar, but I feel like I am looking through an air duct on the wall or something. This does not work for me.
like the concept, but the execution reminds me too much of an ad for a camera that could store X many pictures, so there was an image formed by X fotographs...