Dutch Heart Foundation: QR Bystanders

Know what to do when cardiac arrest strikes.

When a person suffers cardiac arrest, most people don't know what to do. That's why the Dutch Heart Foundation developed a smartphone app. The App provides audio support for performing CPR. We wanted to encourage people to download the app by combining the problem and the solution in one visual. We developed a print ad with a QR-code, entirely made of real people. Scan the picture with a QR-reader and it will send you immediately to the app-store, to download the CPR app.

Advertising Agency: Publicis, Amsterdam, The Netherlands
Creative Directors: Marcel Hartog, Jeroen van Zwam
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte
Photographer: Arno Bosma
Post Production: Jim van Motman, Magic Group

December, 2012


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

It's a really really cool visual, but QR-codes......... I have a QR-idea in a folder 'to do' on my desktop as well, but I don't really want to finish it, for it's a freaking QR code...
Whilst it might be cool for adblogs, I doubt many people are going to scan it. As a communication expert, which we should all be, it's your responsibly not to use QR codes.

Phil Lestino's picture
Phil Lestino
1684 pencils

Know what to do when cardiac arrest strikes. Get an iphone.....what a pathetic idea.

tazyboy's picture
777 pencils


OkGo's picture
66 pencils

good job :^)

kubasagan's picture
113 pencils

cool idea but... this QR code doesn't work.

senior interactive copy @ K2

VampAd's picture
1151 pencils

When do QR codes work?

Spanky's picture
4899 pencils

Doesn't work for me either. So I'm guessing it's fake.

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