Dutch Association of Traffic Victims: Mobile coffin
Every year 40 people die using a mobile phone while driving.
Agency: Ogilvy & Mather, Amsterdam, Netherlands
Art director: Jan-Willem smits
Copywriter: Edsard Schutte
Photographer: Arno Bosma
22 Comments
What an easy formula. String the brand and the message together to create an ad. Well…I’m tired with this execution.
.....mm. that lady looks asleep... not dead.
She should look asleep. Would you put a photo of a dead girl on your mobile display?
no that'll be creepy.
Hi Ivan,
what's so great abt this ad? how come this one in the front page? well, if the idea is 'coffin', even that doesn't come thru.
no wait...i like this ad...so simple and to the point! its saying what it has to, so effectively...good one
~ old habits die hard, older ones never do ~
Thank you. The first one with a positive comment.
I was already gonna doubt this ad,
allthough it recently won a bronze Eurobest in London.
:-)
Well, after seeing awful executions of this idea in the exhibition area, I must say that this agency has solved the case. Good job.
http://www.reinhardkrug.de/
I like it.
Also had the same comment abt the art direction about her looking like shes sleeping, and I acknowledge the reply that nobody would put a dead person as a pic on their display, but I think I woulda pushed it subtly a little more towards looking like she could be dead.
Otherwise, very nice.
simple and straight to the point ,, life is so easy why to complicate it?
I think this it pretty good, not great, but good.
Sometimes the combination trick works.
In this case I would say aproved!
Simple idea. But that lady looks asleep not dead
thats wat i said.
Nice one. Good thought, good execution. Can somebody please stop brainless idiots commenting ads?!
i like the ad. it simple and relevant.
She should look dead...I know it's creepy, but that's the point, right?
www.TheAdMad.blogspot.com
The Ad Mad
she should be wearing clothing. i think that's why she looks asleep, it looks like she's taking a nap in the nude. if they gave her some god awful dress, and put some makeup on her, she'd look more like she was in a coffin. and maybe use a satin pillow, often the insides of a coffin are very intricate, with beautiful colours of fabric and special gathering sewing techniques used.
they could have made it more realistic, but ultimately, i like the idea, the art direction gets a 6/10.
"Hi Ivan,
what's so great abt this ad? how come this one in the front page? " : thelastword dude, every NEW idea/campaign good or bad comes to the front page. Front page doesn't say " these are the best entries " ; it says " these are the latest entries".
Good idea. Art direction could have been better. That said, I could also have been born with massive tits and no butt hole, so I guess we'll just forget abut it for now. Later
Doin' it for the points
zebras ki le raha hain kya bushes mai
well, when you put it that way.
Doin' it for the points
I see no evil! I love it. Cheers, guys.