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21 comments

freshman's picture
freshman
126 pencils

What an easy formula. String the brand and the message together to create an ad. Well…I’m tired with this execution.

msred's picture
msred
491 pencils

.....mm. that lady looks asleep... not dead.

Edsard's picture
Edsard
156 pencils

She should look asleep. Would you put a photo of a dead girl on your mobile display?

msred's picture
msred
491 pencils

no that'll be creepy.

thelastword's picture
thelastword
14 pencils

Hi Ivan,

what's so great abt this ad? how come this one in the front page? well, if the idea is 'coffin', even that doesn't come thru.

chintan ruparel's picture
chintan ruparel
1516 pencils

no wait...i like this ad...so simple and to the point! its saying what it has to, so effectively...good one

~ old habits die hard, older ones never do ~

Edsard's picture
Edsard
156 pencils

Thank you. The first one with a positive comment.
I was already gonna doubt this ad,
allthough it recently won a bronze Eurobest in London.
:-)

popdistortion's picture
popdistortion
1594 pencils

Well, after seeing awful executions of this idea in the exhibition area, I must say that this agency has solved the case. Good job.

Justin's picture
Justin
176 pencils

I like it.

Also had the same comment abt the art direction about her looking like shes sleeping, and I acknowledge the reply that nobody would put a dead person as a pic on their display, but I think I woulda pushed it subtly a little more towards looking like she could be dead.

Otherwise, very nice.

restless_r's picture
restless_r
277 pencils

simple and straight to the point ,, life is so easy why to complicate it?

HV's picture
HV
212 pencils

I think this it pretty good, not great, but good.

Sometimes the combination trick works.
In this case I would say aproved!

velurp_advt's picture
velurp_advt
12 pencils

Simple idea. But that lady looks asleep not dead

msred's picture
msred
491 pencils

thats wat i said.

Have Heart's picture
Have Heart
922 pencils

Nice one. Good thought, good execution. Can somebody please stop brainless idiots commenting ads?!

tiny_wordz's picture
tiny_wordz
325 pencils

i like the ad. it simple and relevant.

ellehcimeo's picture
ellehcimeo
3522 pencils

she should be wearing clothing. i think that's why she looks asleep, it looks like she's taking a nap in the nude. if they gave her some god awful dress, and put some makeup on her, she'd look more like she was in a coffin. and maybe use a satin pillow, often the insides of a coffin are very intricate, with beautiful colours of fabric and special gathering sewing techniques used.
they could have made it more realistic, but ultimately, i like the idea, the art direction gets a 6/10.

Mo's picture
Mo
648 pencils

"Hi Ivan,
what's so great abt this ad? how come this one in the front page? " : thelastword dude, every NEW idea/campaign good or bad comes to the front page. Front page doesn't say " these are the best entries " ; it says " these are the latest entries".

Disco Munky's picture
Disco Munky
3900 pencils

Good idea. Art direction could have been better. That said, I could also have been born with massive tits and no butt hole, so I guess we'll just forget abut it for now. Later

Doin' it for the points

daniel upputuru's picture
daniel upputuru
16 pencils

zebras ki le raha hain kya bushes mai

Disco Munky's picture
Disco Munky
3900 pencils

well, when you put it that way.

Doin' it for the points

me thinks's picture
me thinks
722 pencils

I see no evil! I love it. Cheers, guys.

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