Durex XL: Skirt
Agency: McCann Erickson, Athens
Creative Director: Anna Stilianaki
Art Director: Sonia Haritidi / Nikos Perialis
Copywriter: Eleftheria Petropoulou
Photographer: Corbis
Illustrator: Nikos Perialis
Via: ibeliveinadv
20 Comments
Ooops, I remember a similar ad:
http://adsoftheworld.com/media/print/durex_kilt
coincidence? i'd say no
i hate condoms ads! They are all for begginers and interns!
rabbik chou habla.....
Condoms ads should be funny like that...after all they target the young generations most of times....
Think outside the X_BOX
I would say think! And i didn´t say that is bad!
And i´ll keep saying that this is the type of ad that an intern and a begginer has in a portifolio, if you want it have it all!
Except it did pick up some awards this year - the Jupiter one.
maybe in other planet!
And if you plan to make your criteria only with awards you will die trying!
Saying again, tha ad is not bad!
But the product is to easy, can you understand now???
this is basic even for a begginer or interns
agreed!
Photoshop work is terrible
drunk dave says that won prizes! maybe a college competition!
The Jupiter Drawing Rooom campaign (including kilt)
New York Fesitval - Finalist
London International - Finalist
Loeries - Silver
And yes, awards are how we measure our success. Anyone can do a solid ad for a product and increase sales. But not everyone can do an awarding ad that makes us go, 'I wish I'd thought of that'. I think this campaign is quite juvenile, but hey, who are we to judge (unless you were one of the judges).
got your drift, gegege.
Ever wondered why 'Gorilla' won a 'Lion'(at Cannes)?
Actually it won an Epica-Award. It;s nice and it's Greek keep up McCann and Anna.
So what if it is easy, they still need to advertise and this is pretty clever.
Haha - great ad. And how appropiate...being posted on here a few days away from Robbie Burns Day. Well done.
original doodles + creative sweat = thinkingfresh.ca
since when does winning an award automatically give an ad credibility. people that judge ads based on the awards they've won must have trouble forming their own opinions. it's a really weak argument.
my opinion, this ad here sucks.
& as ivan stated earlier:
http://adsoftheworld.com/media/print/durex_kilt
rd
I hates this ad. Its not that much creative or nor conveying anykind of information...
Riyas Rasheed
Freelance Graphic designer
riyasrasheed@gmail.com
Riyas Rasheed
Art Director
riyasrasheed@gmail.com
Or you simply don't get it.
Why is it that when people don't get the meaning of an ad, they say it sucks??? The information it conveys is crystal clear!
If a guy has a big d#*k he should use XL condoms! The gimmick to convey that message is the fact that Scottish guys wearing kilt (supposedly) dont wear underwear.and therefore should have long kilts to cover their d#*k!About the negative comments: it's a simple idea that makes you smile. It is unfortunate that this has been done b4 but to me that simply shows that great minds think alike. Do you think that if people from McCann Athens knew about the previous ad, they would still go and do exactly( or more or less) the same???As for the awards not being a proof of an ad's value and creativity: to all of you guys who have this opinion, i gather you have never submitted one of your ads to any sort of those unworthy, non credible, pointless awards right? if you have, then you are just making a fool out of yourselves..sorry!
"there's nothing more difficult than a line"p.picasso