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Sad pussy cat

Agency: 
Published/Aired: 
July 2012
Description: 

Print advertisment created by Euro RSCG, South Africa for Durex, within the category: Health.

No matter what you call it, it's yours to look after.

Advertising Agency: Euro RSCG, Johannesburg, South Africa
Creative Director: Jonathan Deeb
Art Director: Roberto Adamo
Copywriter: Paul Frade
Illustrator: Ryan Allman

Comments (19)

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Highest Rated

adamr's picture
adamr
Activity Score 98

so first you need to fuck a cat?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't know - I suppose it's similar to food; you got to raise an appetite, not remove it by showing some stray cat.

kalankji's picture
kalankji
Activity Score 229

different line of promotion!!! Nice one though

bate_palmas's picture
bate_palmas
Activity Score 1479

Ha ha ha great concept!

I think the line can be stronger though - might cause some confusion

suresh90's picture
suresh90
Activity Score 620

Can someone please explain the concept? copy & cat is fine but how do they relate with a condom?

bate_palmas's picture
bate_palmas
Activity Score 1479

I think it's saying that if you have a child, and even if that child looks like a mutant, you're obliged to love it.

So use a condom.

LittleJoe's picture
LittleJoe
Activity Score 345

No!!!

The meaning is: It doesn't matter how you call it (shaved pussycat in this case), you have to think what could happen.

bate_palmas's picture
bate_palmas
Activity Score 1479

Oh...er, I stand corrected.

I like this idea a lot less now...

LittleJoe's picture
LittleJoe
Activity Score 345

I don't know :D Monster cock maybe??? ah ah

DilipRevar's picture
DilipRevar
Activity Score 264

i think its a Dick

Lodi2's picture
Lodi2
Activity Score 19

Very confusing. If this was for a less popular brand people would say bad ad. But we take for granted Durex will come with some creative stuff. Well, this one is not there in my opinion.

kleenex's picture
kleenex
Activity Score 46805

I just do not see it..

Both the copy and image look good, BUTTTTTTT I can't see how they go together,,,,

alausa's picture
alausa
Activity Score 1420

People give their genitalia 'pet' names, hence the characters. So no matter how unbecoming the name is, 'the womb raider' 'the kickstand' it's still your 'baby' to protect.

bate_palmas's picture
bate_palmas
Activity Score 1479

a) Not everyone does that
b) It's a little silly. No matter what you call it - protect it? You may as well say any of these:

1 - No matter the size, it's yours to protect
2 - no matter the colour, it's yours to protect
3 - no matter the size of the hole, it's yours to protect
4 - no matter the angle of the curvature, its yours to protect

etc etc

Just because you name your schlong doesnt mean you're bound to protect it.

Creative director really should have blocked this

pencil_case's picture
pencil_case
Activity Score 3

Yeah, but nobody likes a cockblocker.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

:)))

alausa's picture
alausa
Activity Score 1420

:)))))

LittleJoe's picture
LittleJoe
Activity Score 345

so you all never heard about pussycat???? Is not invented, it's a sort of slang synonymous of vagina and the same is for this one... come on guys
For example Kill Bill's Pussy Wagon? The Pussycat Dolls??? No???

jackblack's picture
jackblack
Activity Score 2355

This just gave me the heebee geebees.

adamr's picture
adamr
Activity Score 98

so first you need to fuck a cat?

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