Durex: Sad pussy cat

No matter what you call it, it's yours to look after.

Advertising Agency: Euro RSCG, Johannesburg, South Africa
Creative Director: Jonathan Deeb
Art Director: Roberto Adamo
Copywriter: Paul Frade
Illustrator: Ryan Allman

July 2012


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I don't know - I suppose it's similar to food; you got to raise an appetite, not remove it by showing some stray cat.

kalankji's picture
229 pencils

different line of promotion!!! Nice one though

bate_palmas's picture
1479 pencils

Ha ha ha great concept!

I think the line can be stronger though - might cause some confusion

suresh90's picture
620 pencils

Can someone please explain the concept? copy & cat is fine but how do they relate with a condom?

bate_palmas's picture
1479 pencils

I think it's saying that if you have a child, and even if that child looks like a mutant, you're obliged to love it.

So use a condom.

LittleJoe's picture
345 pencils


The meaning is: It doesn't matter how you call it (shaved pussycat in this case), you have to think what could happen.

bate_palmas's picture
1479 pencils

Oh...er, I stand corrected.

I like this idea a lot less now...

LittleJoe's picture
345 pencils

I don't know :D Monster cock maybe??? ah ah

DilipRevar's picture
264 pencils

i think its a Dick

Lodi2's picture
19 pencils

Very confusing. If this was for a less popular brand people would say bad ad. But we take for granted Durex will come with some creative stuff. Well, this one is not there in my opinion.

kleenex's picture
39539 pencils

I just do not see it..

Both the copy and image look good, BUTTTTTTT I can't see how they go together,,,,

alausa's picture
1426 pencils

People give their genitalia 'pet' names, hence the characters. So no matter how unbecoming the name is, 'the womb raider' 'the kickstand' it's still your 'baby' to protect.

bate_palmas's picture
1479 pencils

a) Not everyone does that
b) It's a little silly. No matter what you call it - protect it? You may as well say any of these:

1 - No matter the size, it's yours to protect
2 - no matter the colour, it's yours to protect
3 - no matter the size of the hole, it's yours to protect
4 - no matter the angle of the curvature, its yours to protect

etc etc

Just because you name your schlong doesnt mean you're bound to protect it.

Creative director really should have blocked this

pencil_case's picture
3 pencils

Yeah, but nobody likes a cockblocker.

Nike Diesel's picture
Nike Diesel
13431 pencils


alausa's picture
1426 pencils


LittleJoe's picture
345 pencils

so you all never heard about pussycat???? Is not invented, it's a sort of slang synonymous of vagina and the same is for this one... come on guys
For example Kill Bill's Pussy Wagon? The Pussycat Dolls??? No???

jackblack's picture
2314 pencils

This just gave me the heebee geebees.

adamr's picture
98 pencils

so first you need to fuck a cat?

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