Durex: Pool

Now with even stronger vibrations

Durex Play Ultra provides 40 minutes of direct vibrating stimulation for both him and her. To demonstrate that Durex Play Ultra has a new, stronger, exceptionally powerful attached vibrating penis ring, we created a scene that talks both to the target audience’s sense of humour, as well as their functional needs. We see a house at night. The lights are on so we know people are at home. In the foreground, we see that their lit swimming pool is full of vibrations and ripples. As no one is in the pool, we know that the earth must literally be vibrating, causing the water to ripple and shake. Clearly, Durex Play Ultra’s vibrations are so strong that it has caused the ground to shake.

Advertising Agency: Morrisjones&co, Johannesburg, South Africa
Creative Director: Margarita Karvouniaris
Art Director: Bernie Da Silva
Copywriter: Michelle Kreuiter
Illustrator: Rob Frew
Photographer: Getty Images
Additional credits: Louise Boxall-Davies
Published: June 2010


TommyO's picture
1866 pencils

Why the long explanation? The ad speaks for itself.

sancoo's picture
9 pencils


Duckman's picture
520 pencils

Explanation is really funny. It's like telling your CD about what is an idea you have (without having a picture).

Trifles make perfection, and perfection is no trifle.

alvinivanicko's picture
263 pencils

Is it a lay-out or what?

capywriter's picture
5511 pencils

Jurassic Park :)

TommyO's picture
1866 pencils


meraj's picture
216 pencils

implicittttt !

Guest's picture

worst photoshop ever

Guest's picture

bad photoshop

Guest's picture

hate this ad!!!!!!!!! poor execution on all aspects! lol! Jurassic Park, that's a big ass vibrator

Guest's picture

any advert that needs a long explanation must be weak. if the people in the ad were shagging in the house, then surely the epicenter of the vibrations could not be in the middle of the pool.

mcBeth's picture
92 pencils

wouldve been good with better photography & post prod, ideas nice tho

Janayjoi's picture
84 pencils

I chuckled when I saw this, but I think it was more for the idea of the vibrator going off in the pool ( don't ask me how it would be working in water). Causing that much tremor from within the house is just as funny too. Hyperbole put to good use.

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