Durex Play Lubricant
Advertising Agency: McCann Erickson, Bangkok, Thailand
Art Director: Surachet Srikokcharoen
Copywriter: Thidarat Nitikijphaiboon
Photographer: Creatimage
Published: May 2007
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9 Comments
They're inspired from the levi's jeans ad I presume...
Right up there with eye-charts, great wall of china, and big shoes vs. small shoes in terms of cliches.
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
it looks like weight loss programme in a glance. kinda kinky.
i would recommend to use the lube pack. the idea will come across faster. now it seems like a condom ad with big Durex and Play as headline not sub brand. then lubricant as baseline.
i agree. pack shot needed
Brilliant idea. wish i did it.
good idea already done by levis. I like much better with twister on the bed - ad of viagra
they are going Bangcock with those jeans. She must be real fat.
Sincerely,
Arnold Santillan
714-206-2459
CLICHE. but nice.
the ppl have a lil potential.
take a toffee and move on.
u can do bettr.
www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke
The girls toe nails are creepy!!! Very creepy!
copywriter out!