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Durex Play Lubricant: Canoe

Durex Play Lubricant: Canoe
Your rating: None Average: 4.9 (27 votes)

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Photographer: Mat Baker
Retoucher: Gordon Moir
Art Director: Damian Galvin
Copywriter: Carlos Savage
Account Manager: Jenny Travers
Published: October 2008

Comments

Guest commenter's picture

NO BAD, it's not possible ! really

http://www.coupsdepub.com/

unaquestionediali's picture 473 pencils

did you tryed?

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in advertising SCRIPTA VOLANT
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Guest commenter's picture

WHAT?!?!

Wordnerd's picture 5288 pencils

someone shoved a canou up his ass? come on!

ahpitt's picture 350 pencils

male or female?

blue_pencil's picture 30 pencils

if you don't use a condom, you'll get pregnant. and giving birth feels like this!

Guest commenter's picture

it´s not about condoms, it´s about how much you can stuff in your holes with lubrificant...

sneakyhands's picture 1843 pencils

is play lubricant the tag or the product? very little here makes sense. doesn't work for me.

SeanMartin's picture

Well, if it slid in that easily (by using this fabulous product), wouldnt it slide *out* just as easily?

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture

Exactly.

javo's picture 1080 pencils

Obviously, any product can make easier this kind of "practices".
They´re saying: "We have too much lubricant, you´ll can play, but don´t be stupid. It´s lubricant no magic"

http://javoramirez.wordpress.com/

Guest commenter's picture

Maybe It doesn't slide out just as easily because he or she didn't use that fabulous product.

SeanMartin's picture

So the ad's saying, "Gosh, if only I'd used __________, I wouldnt have this canoe stuck up my butt"? :)

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Crisp One's picture 2033 pencils

ok, all of those in the consumers head...OUT!

Lubes are not as mind bending like a car, or financial. It's funny, the target obviously likes toilet humor, they'll buy it.

Congrats guys, good job.

natts's picture 112 pencils

I don´t like it cause I don´t get it, someone explain it to me plz

na

AdCracker's picture 168 pencils

I suspect natts reaction is typical. Readers have to work to hard to 'get it'.

> AdCracker - interactive tools to trigger ad ideas.

> AdCracker - interactive tools to trigger ad ideas.

Guest commenter's picture

i took it as you can stick really big things up your butt if you want, but it's probably not a good thing.

Roger Daly's picture 361 pencils

When OTT works.

Whitefang's picture 474 pencils

Very average campaign for a great brief. 2/10

Guest commenter's picture

Kinda disturbing

Guest commenter's picture

That's just wrong.

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