Durex Play Lubricant: Canoe
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Photographer: Mat Baker
Retoucher: Gordon Moir
Art Director: Damian Galvin
Copywriter: Carlos Savage
Account Manager: Jenny Travers
Published: October 2008
20 comments
NO BAD, it's not possible ! really
http://www.coupsdepub.com/
did you tryed?
WHAT?!?!
someone shoved a canou up his ass? come on!
male or female?
if you don't use a condom, you'll get pregnant. and giving birth feels like this!
it´s not about condoms, it´s about how much you can stuff in your holes with lubrificant...
is play lubricant the tag or the product? very little here makes sense. doesn't work for me.
Well, if it slid in that easily (by using this fabulous product), wouldnt it slide *out* just as easily?
--------------------------
Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
Exactly.
Obviously, any product can make easier this kind of "practices".
They´re saying: "We have too much lubricant, you´ll can play, but don´t be stupid. It´s lubricant no magic"
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
Maybe It doesn't slide out just as easily because he or she didn't use that fabulous product.
So the ad's saying, "Gosh, if only I'd used __________, I wouldnt have this canoe stuck up my butt"? :)
--------------------------
Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
ok, all of those in the consumers head...OUT!
Lubes are not as mind bending like a car, or financial. It's funny, the target obviously likes toilet humor, they'll buy it.
Congrats guys, good job.
I don´t like it cause I don´t get it, someone explain it to me plz
i took it as you can stick really big things up your butt if you want, but it's probably not a good thing.
When OTT works.
Very average campaign for a great brief. 2/10
Kinda disturbing
That's just wrong.