Durex Play Lubricant: Canoe

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Photographer: Mat Baker
Retoucher: Gordon Moir
Art Director: Damian Galvin
Copywriter: Carlos Savage
Account Manager: Jenny Travers
Published: October 2008

20 comments

Guest commenter's picture
Guest commenter

NO BAD, it's not possible ! really

http://www.coupsdepub.com/

unaquestionediali's picture
unaquestionediali
484 pencils

did you tryed?

Guest commenter's picture
Guest commenter

WHAT?!?!

Wordnerd's picture
Wordnerd
6662 pencils

someone shoved a canou up his ass? come on!

ahpitt's picture
ahpitt
342 pencils

male or female?

blue_pencil's picture
blue_pencil
30 pencils

if you don't use a condom, you'll get pregnant. and giving birth feels like this!

Guest commenter's picture
Guest commenter

it´s not about condoms, it´s about how much you can stuff in your holes with lubrificant...

sneakyhands's picture
sneakyhands
1857 pencils

is play lubricant the tag or the product? very little here makes sense. doesn't work for me.

SeanMartin's picture
SeanMartin

Well, if it slid in that easily (by using this fabulous product), wouldnt it slide *out* just as easily?

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

Exactly.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Obviously, any product can make easier this kind of "practices".
They´re saying: "We have too much lubricant, you´ll can play, but don´t be stupid. It´s lubricant no magic"

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest commenter's picture
Guest commenter

Maybe It doesn't slide out just as easily because he or she didn't use that fabulous product.

SeanMartin's picture
SeanMartin

So the ad's saying, "Gosh, if only I'd used __________, I wouldnt have this canoe stuck up my butt"? :)

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Crisp One's picture
Crisp One
2007 pencils

ok, all of those in the consumers head...OUT!

Lubes are not as mind bending like a car, or financial. It's funny, the target obviously likes toilet humor, they'll buy it.

Congrats guys, good job.

natts's picture
natts
112 pencils

I don´t like it cause I don´t get it, someone explain it to me plz

Guest commenter's picture
Guest commenter

i took it as you can stick really big things up your butt if you want, but it's probably not a good thing.

Roger Daly's picture
Roger Daly
359 pencils

When OTT works.

Whitefang's picture
Whitefang
509 pencils

Very average campaign for a great brief. 2/10

Guest commenter's picture
Guest commenter

Kinda disturbing

Guest commenter's picture
Guest commenter

That's just wrong.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments