Durex "O": The Power of pleasure
![Durex "O": The Power of pleasure](http://adsoftheworld.com/sites/default/files/styles/media/public/images/Durex.jpg?itok=ybD7gn90 "Durex "O": The Power of pleasure")
Stimulating gel for female orgasm.
Advertising Agency: McCann-Erickson Milan
Creative Director:Federica Ariagno
Art Director:Matteo Civaschi
Copywriter:Gianmarco Milesi
Photographer: LSD
Published: January 2009
53 comments
I don't get it... don't all the ladies do that? or is it just me? >)
kidding (sort of)... This is a cute ad. I like it!
Aftershock, a little too much ; )
withalltherespects
Proffesianaly
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
i can't stand your comments.
I keep deleting your anonymous personal attacks. Please stay on topic and stop pestering this guy. If you have some personal difference, please take it outside. Thank you for your kind understanding.
Ivan Raszl, admin of AotW
bravo Ivan.....personally i think guest comments in general should not be allowed.
It's a complicated issue. Now that I delete all swearing and spam I they can stay. If it gets problematic we always have the option to disallow them.
I know at least 5 people who are commenting as guest and great professionals. I would hate to lose their participation. And many-many emailed me to keep them on, both guests and registered users. I also got several opinions like yours. I try to balance everybody's wishes.
Ivan Raszl, admin of AotW
man, u love this sh!t LOL
outsmart me, if you can
I can't tell if your comment is cynical or not. ;)
Ivan Raszl, admin of AotW
LOL
ivan I am cynical even towards myself :D
man, I helped spread the word: cynicism :D
so, OFCORSE i am cynical :D
outsmart me, if you can
One can't survive without cynicism today, there is too much crazy stuff happening.
Ivan Raszl, admin of AotW
great!!! extrimly exited expressioin!!! gr8 timing...gr8 symbolic.....hmm...like it..
.
i like it, but the scratch is just too long
outsmart me, if you can
the hand´s too much....let people think a bit....dont complete the circle for them.......
GiBo
I agree, the scratch marks alone should be enough.
Doin' it for the points
there is so much better work in this field.
good insight
The man who stops advertising to save money is like the man who stops the clock to save time
the better visual would be a shot of the guy's back with scratch marks.
it make me think to a painkiller or a nail repair kit...
quite obvious concept .... too much effects
probably only works if you want _men_ to buy it _for women_. would work great in maxim; would not fly in vogue...
if it was toned down a bit i think you would find it in vogue. def would find this ad in Men's Health. Good production artist.
:-) power of pleasure, eh? Well, that's a hell of a lot of power.
Good execution, but very banal idea imho
http://www.flickr.com/photos/sermikh/
Its OK and that's it.
:: Put your ears against the ground so i can walk over what you heard::
Banality and simplicity — a bit different concepts
http://www.flickr.com/photos/sermikh/
I am not geting it
bad idea
Live with Passion
SonuChandra, I guess you haven't reached puberty yet
This ad shows a girl who is having sex and reaches orgasm and feels too good that she scratched the comodino next to her.
outsmart me, if you can
*No-No-No-Notorious! He is. You are. We are. No-No-No-Notorious!*
It just feels like that song should be your theme music.
...sorry.
Doin' it for the points
why sorry?
i love that song :)
outsmart me, if you can
I wasn't sure if you'd take it as the joke it was intended, or take offense. There are those that would, and I'm glad you didn't.
Peace out *weird hand sign*
p.s
Bitchin' profile pic. Man's gotta have his cigar.
Doin' it for the points
cooool!!!!
they showed me a picture & i laughed
dignity has never been photographed
good execution but very first idea... there are lots of better durex ads
very coool... i love it
... and for extremely strong fingernails.
for another sex product, expected. for stronger fingernails, unexpected.
Wow, Wonderwoman is getting sex!
overpromise! but like it. jaja
first idea ...
wow guys slow down on comments! i know every guy here including me need "wild woman" but we have to hide our feeling (have no idea why!!)
..this is a strong ad for me i cant keep my mind out of where this lady live..good job really
Dont waste your life taking care of It...
http://mosab.250free.com
la imaginacion mata todo gemial
initially, the visual came off as a violent ad to me. 'leave no evidence' might be a better tag for this.
Have you guys seen www.durexheroes.com ? look at the printed ads there, they are way more elegant but still very sexy!
LOL. the guy should be happy that the lady's hand wasn't on his back while they were making out!
Exactly and that s why i ll ask my girl wut if she bought these horrible things before doing anything :P
damn, that's one orgasm... sold me
This is kind of scary also... and may work against the product... if some man imagines his back in place of the comodino... bcoz evn dat is a common practice...
AWESOME!!!
this is really the first idea that comes in mind. I know that in Italy is so difficult to make good advertising, the market is so ignorant about good adv,but for durex... come on... Just even think about how many beautiful things you can do!
remarkable
- Tattoo Idea Blog -
could make a better (and smoother) affect on linens maybe... polished nails dipped in shiny silk or satin?
this way it tells me more about the women with strong nails.
soft sell idea, hard sell execution
The rise of Lycans part II :).. i like it..
forgot to ask.. sb tell me whr can i get this item :)