Durex "O": The Power of pleasure

Stimulating gel for female orgasm.

Advertising Agency: McCann-Erickson Milan
Creative Director:Federica Ariagno
Art Director:Matteo Civaschi
Copywriter:Gianmarco Milesi
Photographer: LSD
Published: January 2009

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53 comments

Jesterbrand's picture
Jesterbrand
142 pencils

I don't get it... don't all the ladies do that? or is it just me? >)

kidding (sort of)... This is a cute ad. I like it!

Adaddicted's picture
Adaddicted
3435 pencils

Aftershock, a little too much ; )

withalltherespects

alexander_bickov's picture
alexander_bickov
3279 pencils

Proffesianaly

Guest's picture
Guest

i can't stand your comments.

ivan's picture
ivan

I keep deleting your anonymous personal attacks. Please stay on topic and stop pestering this guy. If you have some personal difference, please take it outside. Thank you for your kind understanding.

Ivan Raszl, admin of AotW

Unmotivated Genius's picture
Unmotivated Genius
100 pencils

bravo Ivan.....personally i think guest comments in general should not be allowed.

ivan's picture
ivan

It's a complicated issue. Now that I delete all swearing and spam I they can stay. If it gets problematic we always have the option to disallow them.

I know at least 5 people who are commenting as guest and great professionals. I would hate to lose their participation. And many-many emailed me to keep them on, both guests and registered users. I also got several opinions like yours. I try to balance everybody's wishes.

Ivan Raszl, admin of AotW

Notorious's picture
Notorious
631 pencils

man, u love this sh!t LOL

outsmart me, if you can

ivan's picture
ivan

I can't tell if your comment is cynical or not. ;)

Ivan Raszl, admin of AotW

Notorious's picture
Notorious
631 pencils

LOL

ivan I am cynical even towards myself :D
man, I helped spread the word: cynicism :D

so, OFCORSE i am cynical :D

outsmart me, if you can

ivan's picture
ivan

One can't survive without cynicism today, there is too much crazy stuff happening.

Ivan Raszl, admin of AotW

Guest's picture
Guest

great!!! extrimly exited expressioin!!! gr8 timing...gr8 symbolic.....hmm...like it..
.

Notorious's picture
Notorious
631 pencils

i like it, but the scratch is just too long

outsmart me, if you can

Gi_bo's picture
Gi_bo
1385 pencils

the hand´s too much....let people think a bit....dont complete the circle for them.......

GiBo

Disco Munky's picture
Disco Munky
3900 pencils

I agree, the scratch marks alone should be enough.

Doin' it for the points

salamandos's picture
salamandos
1947 pencils

there is so much better work in this field.

TRICKY's picture
TRICKY
3930 pencils

good insight

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

the better visual would be a shot of the guy's back with scratch marks.

dlsan's picture
dlsan
10 pencils

it make me think to a painkiller or a nail repair kit...
quite obvious concept .... too much effects

Guest's picture
Guest

probably only works if you want _men_ to buy it _for women_. would work great in maxim; would not fly in vogue...

Guest's picture
Guest

if it was toned down a bit i think you would find it in vogue. def would find this ad in Men's Health. Good production artist.

Dev Kumar's picture
Dev Kumar
834 pencils

:-) power of pleasure, eh? Well, that's a hell of a lot of power.

Muh's picture
Muh
95 pencils

Good execution, but very banal idea imho

iT-iS-i's picture
iT-iS-i
1721 pencils

Its OK and that's it.

:: Put your ears against the ground so i can walk over what you heard::

Muh's picture
Muh
95 pencils

Banality and simplicity — a bit different concepts

SoCH_TO's picture
SoCH_TO
953 pencils

I am not geting it

bad idea

Live with Passion

Notorious's picture
Notorious
631 pencils

SonuChandra, I guess you haven't reached puberty yet

This ad shows a girl who is having sex and reaches orgasm and feels too good that she scratched the comodino next to her.

outsmart me, if you can

Disco Munky's picture
Disco Munky
3900 pencils

*No-No-No-Notorious! He is. You are. We are. No-No-No-Notorious!*

It just feels like that song should be your theme music.

...sorry.

Doin' it for the points

Notorious's picture
Notorious
631 pencils

why sorry?
i love that song :)

outsmart me, if you can

Disco Munky's picture
Disco Munky
3900 pencils

I wasn't sure if you'd take it as the joke it was intended, or take offense. There are those that would, and I'm glad you didn't.

Peace out *weird hand sign*

p.s
Bitchin' profile pic. Man's gotta have his cigar.

Doin' it for the points

tirthomitro's picture
tirthomitro
2722 pencils

cooool!!!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

good execution but very first idea... there are lots of better durex ads

mpared's picture
mpared
562 pencils

very coool... i love it

petek's picture
petek
1894 pencils

... and for extremely strong fingernails.

Guest's picture
Guest

for another sex product, expected. for stronger fingernails, unexpected.

Chopper's picture
Chopper
1015 pencils

Wow, Wonderwoman is getting sex!

rigo-gines's picture
rigo-gines
4 pencils

overpromise! but like it. jaja

Guest's picture
Guest

first idea ...

Primitive's picture
Primitive
122 pencils

wow guys slow down on comments! i know every guy here including me need "wild woman" but we have to hide our feeling (have no idea why!!)

..this is a strong ad for me i cant keep my mind out of where this lady live..good job really


Dont waste your life taking care of It...

http://mosab.250free.com

Guest's picture
Guest

la imaginacion mata todo gemial

macluvin's picture
macluvin
397 pencils

initially, the visual came off as a violent ad to me. 'leave no evidence' might be a better tag for this.

Guest's picture
Guest

Have you guys seen www.durexheroes.com ? look at the printed ads there, they are way more elegant but still very sexy!

Guest's picture
Guest

LOL. the guy should be happy that the lady's hand wasn't on his back while they were making out!

Liverpudillian's picture
Liverpudillian
58 pencils

Exactly and that s why i ll ask my girl wut if she bought these horrible things before doing anything :P

Guest's picture
Guest

damn, that's one orgasm... sold me

Guest's picture
Guest

This is kind of scary also... and may work against the product... if some man imagines his back in place of the comodino... bcoz evn dat is a common practice...

Guest's picture
Guest

AWESOME!!!

Guest's picture
Guest

this is really the first idea that comes in mind. I know that in Italy is so difficult to make good advertising, the market is so ignorant about good adv,but for durex... come on... Just even think about how many beautiful things you can do!

kaviar's picture
kaviar
8 pencils

remarkable

satrianee's picture
satrianee
3748 pencils

could make a better (and smoother) affect on linens maybe... polished nails dipped in shiny silk or satin?

this way it tells me more about the women with strong nails.

michelangelo's picture
michelangelo
660 pencils

soft sell idea, hard sell execution

Guest's picture
Guest

The rise of Lycans part II :).. i like it..

Guest's picture
Guest

forgot to ask.. sb tell me whr can i get this item :)

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