Durex "O": Illustration, 3
Follow the instructions from aaaaaah! to uuuuuuh!
The first orgasmic gel for women.
Advertising Agency: McCann-Erickson, Milan, Italy
Creative Directors: Marco Cremona, Federica Ariagno
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Illustrator: H-57 Creative Station
Published: September 2010


8 Comments
Con tutte le cose belle che potevate fare con un prodotto così...
Ne avete fatta una bella. Bravi.
M E R A V I G L I O S O !
what's going on ads of the world today?
Critics are easy.
No please ...McCann is in Erecktion ?
Simple ideas are the best !
Art direction SUCKS!!!!!!!!!!!
Feels a bit lazy. But applaud the effort.
what's going on with the 'i' & 'A'? .....is it part of the ad?