Durex: Fridge

I love this campaign, I just wonder if there are anywhere near these actual package colors or if it is just an embelishment.
--
brandon

love this campaign, too. straightforward. probably done, but it's effective!

would imagine great stuff, considering the AD's name is: Porky Hefer

They better have all those colored ones.

Very nice much much better than the slap slick stuff jupiter drwing room did

.........and some people have the "audacity" to appreciate this campaign.

Nicely executed, but I wonder what the brief said. Does this condom prolong the experience? Is it ribbed? Is it more sensitive? All I read is that condoms are for sex. I'm pretty sure most people know that.

As someone that works at an agency that has Durex as one of our clients I can tell you that no, Durex packs do not come in all those colours. This is nothing more than digital manipulation for awards entries

As someone that works at an agency that has Durex as one of our clients I can tell you that no, Durex packs do not come in all those colours. This is nothing more than digital manipulation for awards entries

"All I read is that condoms are for sex"

And??? That's exactly what you should be 'reading' from it. Well, almost. I'm sure Durex would rather you came away thinking "DUREX is for sex". But hey, you can't win them all.

Don't put it down just because you can't find a USP in it. Not every brief (or product, or brand for that matter) has one worth talking about - that is, if they even have one at all. Of course, Durex would probably have plenty of USPs attached to many of their products, but in the end, even those products never offer you anything their competition can't.

So, this is just a lovely campaign about sex. Because ultimately, for Durex, that's what's most important - having sex and enjoying it. whether durex can be ribbed, or flavoured, or glow in the dark, are all after-thoughts.

Executions like these are about brand building. They take a higher ground. (And, while 'branding' is
actually a pretty common tool in this particular category - it's an approach a few other companies in other categories would benefit from using).

Bottom line is: Great ad. Think sex. Think Durex. I'm sold.

Aye when you hold the lead you can afford to do these kind of things for real.

Has anyone seen the new cocacola company ads - dito

Feels kind of gimmicky since it's just photoshopped together. I'd be impressed if this was a real mosaic of durex packaging, showing the little imperfections and reflections and such. And they don't need to be different colors, they can paint an image by the way light is bouncing off each one, etc.

Seems like student work.