Durex Condoms: Feather, Mission

Zero degrees of separation

Advertising Agency: 3-Sixty Brand Communications, Singapore
Senior Art Director: Stez Chong
Art Director: WinCannie Jap
Published: November 2010

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9 comments

luispiter's picture
luispiter
2756 pencils

interesting...

fala fulani's picture
fala fulani
254 pencils

Very nice.

Luikah's picture
Luikah
62 pencils

Really cool and simple.

Nude Copy's picture
Nude Copy
1058 pencils

many people said goodmorning and a person said good day. i remebr that one person. and i will remember dis ad

HappyHour's picture
HappyHour
2387 pencils

The visual doesn't connect with the concept, unfortunately. It's trying to say "ultra thin," but feathers aren't a symbol of "thin," they're a symbol of light weight.

Dat Le's picture
Dat Le
20 pencils

I totally agree. I was confused for a bit.

atb2005's picture
atb2005
13567 pencils

Worst Durex campaign I've seen.

12am's picture
12am
61 pencils

probably another scam. atl for condoms is not allowed in singapore. as opposed to this one, there was a good campaign from UK 'love needs distance'

JonnyyRamone's picture
JonnyyRamone
141 pencils

I really like the copy, especially when "6 degrees of separation" is kind of a big thing now

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