Durex Condoms: Cheaper, 2

Advertising Agency: Espiral DP, Guayaquil, Ecuador
Creative Director: Wadih Antón
Art Directors: Hector Navas, Fernando Logroño
Copywriter: Wadih Anton

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12 comments

Guest's picture
Guest

Thats negative advertising. You dont show benefits of not having a child to sell a condom.

jsptrck404's picture
jsptrck404
437 pencils

REALLY??? i don't think you couldn't be MORE wrong. because common sense seems to suggest that people using condoms DON'T WANT KIDS. therefore, the benefits of not having kids is a direct benefit of using a condom.

| think small |

jsptrck404's picture
jsptrck404
437 pencils

that being said, it's mediocre.

| think small |

Guest's picture
Guest

actually the difference in price seems to be a pretty big positive to me

everartz's picture
everartz
7611 pencils

isnt it enough with these silly ads??

| Everartz |

Guest's picture
Guest

Done for a brand called Cupid condoms by an Indian agancy and won a Cannes this year. But can't say who's the copycat!!!

An agency called DDB Mudra from India, has also shamelessly won a metal for one of it's copy cat works this year! Shame on the agency. Ans shame on Cannes!

Guest's picture
Guest

Cupid's is so much more effective. I'm a parent. I'm thinking one item is nothing compare to all the other stuff I need to get.

mauroxxx's picture
mauroxxx
538 pencils

yeah, i think they should show a couple more objects related to the main one to give more "impact", but i like more the art direction here, the Cupid's one is too busy, looks horrible for me...its even kind of "hard" to see the product...imagine you're just passing from page to page fast, many will miss it.

Wadih A3's picture
Wadih A3
256 pencils

.

Guest's picture
Guest

brilliant. if you wanted to make an effect in this economy. done

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