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Comments (15)

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Highest Rated

baliais's picture
baliais
Activity Score 2608

Smart! Well done!

certaintly's picture
certaintly
Activity Score 3994

get rid of the "lights off" and just keep the "action"
or actually, you could probably even get rid of the "action" too.. although probably not.

in any case, really weak connection. just a play on words with no insight

Bill Me Now's picture
Bill Me Now
Activity Score 180

or just "Lights. Camera. Action!" for those making some home movies...

UNTTLD_'s picture
UNTTLD_
Activity Score 101

Only ''action'' would really sound better. I really love smart simplicity durex usually use.

Shawali's picture
Shawali
Activity Score 8442

And this is why you don't do a condom ads unless you have a killer idea.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

mobyzero's picture
mobyzero
Activity Score 23

When you say "Action!" you actually close the condom wrap... Am I the only one being bothered by this?

FourT6and2's picture
FourT6and2
Activity Score 218

And that's why they have "lights OFF" there. Because the wrapper is being opened, instead of closed like what a chalk clicker does.

Inkwell's picture
Inkwell
Activity Score 148

Clever!

sukhdev's picture
sukhdev
Activity Score 148

cool!

kleenex's picture
kleenex
Activity Score 47601

I like it.

andylefty's picture
andylefty
Activity Score 4535

Well done. Nice and simple.
Would prefer just Action and no logo at the bottom to maximise the simplicity of the idea.

baliais's picture
baliais
Activity Score 2608

Smart! Well done!

mr.x's picture
mr.x
Activity Score 998

I like it! But like others said "Action" would've done the job. Although "Lights off" ads a little bit of sexiness.

vijayakumar.cp's picture
vijayakumar.cp
Activity Score 51

no

adri10288's picture
adri10288
Activity Score 337

Ugh, I can't stand when people on this site simply say "no"...This ad is very clever. And true, "Action!" would've made it that much better.

sheen643's picture
sheen643
Activity Score 122

Nice

Manipulate the crowd.

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