Durex: Clap board

Lights off. Action!

Advertising Agency: Arrow Advertising, Dubai, UAE
Creative Director: Dileep Ponmani
Art Director / Photographer: Pramod Kumar
Copywriter: Anju Edgar
Published: August 2013

14 comments

certaintly's picture
certaintly
4056 pencils

get rid of the "lights off" and just keep the "action"
or actually, you could probably even get rid of the "action" too.. although probably not.

in any case, really weak connection. just a play on words with no insight

Bill Me Now's picture
Bill Me Now
176 pencils

or just "Lights. Camera. Action!" for those making some home movies...

tracetk's picture
tracetk
85 pencils

Only ''action'' would really sound better. I really love smart simplicity durex usually use.

Shawali's picture
Shawali
8433 pencils

And this is why you don't do a condom ads unless you have a killer idea.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

mobyzero's picture
mobyzero
23 pencils

When you say "Action!" you actually close the condom wrap... Am I the only one being bothered by this?

FourT6and2's picture
FourT6and2
218 pencils

And that's why they have "lights OFF" there. Because the wrapper is being opened, instead of closed like what a chalk clicker does.

Inkwell's picture
Inkwell
148 pencils

Clever!

sukhdev's picture
sukhdev
148 pencils

cool!

kleenex's picture
kleenex
34632 pencils

I like it.

andylefty's picture
andylefty
4539 pencils

Well done. Nice and simple.
Would prefer just Action and no logo at the bottom to maximise the simplicity of the idea.

baliais's picture
baliais
2585 pencils

Smart! Well done!

mr.x's picture
mr.x
980 pencils

I like it! But like others said "Action" would've done the job. Although "Lights off" ads a little bit of sexiness.

vijayakumar.cp's picture
vijayakumar.cp
51 pencils

no

adri10288's picture
adri10288
339 pencils

Ugh, I can't stand when people on this site simply say "no"...This ad is very clever. And true, "Action!" would've made it that much better.

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