Duracell Ultra: Tornado

Our most powerful battery ever. Duracell Ultra

Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Copywriters: Nick Hine
Art Directors: Nick Hine, Antoaneta Metchanova
Illustrator: Mecanique Générale
Art Buyer: Laurence Nahmias, Corinne Hamel

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34 comments

ivan's picture
ivan

This campaign is of course a follow up to the movie posted earlier.
http://adsoftheworld.com/media/tv/duracell_bunny_fusion

Ivan Raszl, admin of AotW

Guest's picture
Guest

Not a very new idea. but lovingly executed!

mikeelrapido's picture
mikeelrapido
1929 pencils

Very nice art, it's very eyecatching..

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janed's picture
janed
98 pencils

love it... such excellent art!

gravity's picture
gravity
181 pencils

+1

zaina's picture
zaina
85 pencils

i like it such a beautiful art

Guest's picture
Guest

So the art is just a rendering from the movie... right?

Both are very nice.

But I'm thinking...
There are few briefs that are self-inspiring.
The "more powerful" notion is something we, human, lived with since our emergence.
Thus, creating something new in this area has never been difficult. No?

LeeMoh's picture
LeeMoh
424 pencils

That was me.
Forgot to log in :D

Gtopad's picture
Gtopad
2 pencils

Very Good!

Guest's picture
Guest

one day, all this stuff will became metal somewhere. it's not certain yet if it could turn into gold, silver or bronze.

Guest's picture
Guest

cheezy!

old monk's picture
old monk
23 pencils

i think the idea works better in film.

Guest's picture
Guest

god hw do u manage 2 copy?

Prof's picture
Prof
1453 pencils

love the art

Quite really.

eastflyrc's picture
eastflyrc
10 pencils

well..
it takes long time to do the work..so many rabbits

Guest's picture
Guest

Am I the only one confused as to why Duracell is using pink rabbits to create a "powerful" form?
Isn't that free advertising for Energizer?

WillyLatasa's picture
WillyLatasa
616 pencils

Love it! Dieeee bunnieeeesss, dieee!!!! Just kidding..

"Bright ideas bring better results"

Guest's picture
Guest

Now I am confused; doesn't the rabbit belong to Energizer?
Art is incredible!

Guest's picture
Guest

pink rabbit belong to energizer in US and only in US, that s why those images won t be on the US market but only for the rest of the world. ;)

nepstein's picture
nepstein
197 pencils

The idea is that a duracel battery is like having thousands of energizer bunnies. Therefore it's more powerful and lasts longer.

Guest's picture
Guest

for sure this images are not a screenshot from the movie, regarding to the details and the way the rabbits are dispatch.

everartz's picture
everartz
7611 pencils

hell of a piece!!!

| Everartz |

Guest's picture
Guest

brilliantly executed

Guest's picture
Guest

Energizer only has the bunny in US? That's surprising.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Nowadays, there is not such things as segmented markets. Internet, et al.. So bad strategy. Advertising for Energizer

Juan Cabral's picture
Juan Cabral
709 pencils

Done, nothing new here.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

Yah, I hate when people do stuff that's like other stuff...

http://www.youtube.com/watch?v=18BcWQsljvU

Guest's picture
Guest

in europe and asia the pink rabbit is related to duracell since ages, i am europeen and never heard about the energizer pink rabbit before today....
the idea is not new but it works well for this campaign anyway the execution is awsome !!

Guest's picture
Guest

i think the art direction will save the business, good art is impossible to copy :) bravo .

Guest's picture
Guest

the render is great, wish I would have done this.

but...the rabbits are very small, would have been good to have 'at least one' bigger

Hibon's picture
Hibon
3731 pencils

Very nice art work.

Simple ideas are the best !

willy wonka's picture
willy wonka
137 pencils

Very nice art, good work!!

Marlus Lau's picture
Marlus Lau
1806 pencils

Great execution.

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