Duracell Ultra: Tornado
Our most powerful battery ever. Duracell Ultra
Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Copywriters: Nick Hine
Art Directors: Nick Hine, Antoaneta Metchanova
Illustrator: Mecanique Générale
Art Buyer: Laurence Nahmias, Corinne Hamel
34 Comments
This campaign is of course a follow up to the movie posted earlier.
http://adsoftheworld.com/media/tv/duracell_bunny_fusion
Not a very new idea. but lovingly executed!
Very nice art, it's very eyecatching..
<---------------SexInAds------------------>
http://www.facebook.com/sexinads
http://sexinads.tumblr.com
love it... such excellent art!
+1
i like it such a beautiful art
So the art is just a rendering from the movie... right?
Both are very nice.
But I'm thinking...
There are few briefs that are self-inspiring.
The "more powerful" notion is something we, human, lived with since our emergence.
Thus, creating something new in this area has never been difficult. No?
That was me.
Forgot to log in :D
Very Good!
one day, all this stuff will became metal somewhere. it's not certain yet if it could turn into gold, silver or bronze.
cheezy!
i think the idea works better in film.
god hw do u manage 2 copy?
love the art
Quite really.
well..
it takes long time to do the work..so many rabbits
Am I the only one confused as to why Duracell is using pink rabbits to create a "powerful" form?
Isn't that free advertising for Energizer?
Love it! Dieeee bunnieeeesss, dieee!!!! Just kidding..
"Bright ideas bring better results"
Now I am confused; doesn't the rabbit belong to Energizer?
Art is incredible!
pink rabbit belong to energizer in US and only in US, that s why those images won t be on the US market but only for the rest of the world. ;)
The idea is that a duracel battery is like having thousands of energizer bunnies. Therefore it's more powerful and lasts longer.
for sure this images are not a screenshot from the movie, regarding to the details and the way the rabbits are dispatch.
OUCH!!!!
http://adsoftheworld.com/media/print/chevrolet_spare_parts_twister
hell of a piece!!!
| Everartz |
brilliantly executed
Energizer only has the bunny in US? That's surprising.
Nowadays, there is not such things as segmented markets. Internet, et al.. So bad strategy. Advertising for Energizer
Done, nothing new here.
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Yah, I hate when people do stuff that's like other stuff...
http://www.youtube.com/watch?v=18BcWQsljvU
in europe and asia the pink rabbit is related to duracell since ages, i am europeen and never heard about the energizer pink rabbit before today....
the idea is not new but it works well for this campaign anyway the execution is awsome !!
i think the art direction will save the business, good art is impossible to copy :) bravo .
the render is great, wish I would have done this.
but...the rabbits are very small, would have been good to have 'at least one' bigger
Very nice art work.
Simple ideas are the best !
Very nice art, good work!!
Great execution.