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Duracell Ultra: Tornado

Duracell Ultra: Tornado
Your rating: None Average: 6.4 (38 votes)

Our most powerful battery ever. Duracell Ultra

Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Copywriters: Chris Garbutt, Nick Hine
Art Directors: Nick Hine, Antoaneta Metchanova
Illustrator: Mecanique Générale
Art Buyer: Laurence Nahmias, Corinne Hamel

Comments

ivan's picture
8

This campaign is of course a follow up to the movie posted earlier.
http://adsoftheworld.com/media/tv/duracell_bunny_fusion

Guest's picture

Not a very new idea. but lovingly executed!

mikeelrapido's picture 859 pencils

Very nice art, it's very eyecatching..

<--------SexInAds-------->
http://sexinads.tumblr.com

janed's picture 100 pencils

love it... such excellent art!

gravity's picture 154 pencils

+1

zaina's picture 87 pencils

i like it such a beautiful art

Guest's picture

So the art is just a rendering from the movie... right?

Both are very nice.

But I'm thinking...
There are few briefs that are self-inspiring.
The "more powerful" notion is something we, human, lived with since our emergence.
Thus, creating something new in this area has never been difficult. No?

LeeMoh's picture 320 pencils

That was me.
Forgot to log in :D

Gtopad's picture 2 pencils

Very Good!

Guest's picture

one day, all this stuff will became metal somewhere. it's not certain yet if it could turn into gold, silver or bronze.

Guest's picture

cheezy!

old monk's picture 19 pencils

i think the idea works better in film.

Guest's picture

god hw do u manage 2 copy?

Prof's picture 857 pencils

love the art

Quite really.

eastflyrc's picture 4 pencils

well..
it takes long time to do the work..so many rabbits

Guest's picture

Am I the only one confused as to why Duracell is using pink rabbits to create a "powerful" form?
Isn't that free advertising for Energizer?

CHISPA's picture 27 pencils

el arte es impecable, pero la idea no creo que sea muy novedosa.
pero en fin tiene su locura.

WillyLatasa's picture 188 pencils

Love it! Dieeee bunnieeeesss, dieee!!!! Just kidding..

"Bright ideas bring better results"

Guest's picture

Now I am confused; doesn't the rabbit belong to Energizer?
Art is incredible!

Guest's picture

pink rabbit belong to energizer in US and only in US, that s why those images won t be on the US market but only for the rest of the world. ;)

nepstein's picture 107 pencils

The idea is that a duracel battery is like having thousands of energizer bunnies. Therefore it's more powerful and lasts longer.

Guest's picture

for sure this images are not a screenshot from the movie, regarding to the details and the way the rabbits are dispatch.

everartz's picture 5352 pencils
10

hell of a piece!!!

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

Guest's picture

brilliantly executed

Guest's picture

Energizer only has the bunny in US? That's surprising.

lucdesaulniers's picture 537 pencils

Nowadays, there is not such things as segmented markets. Internet, et al.. So bad strategy. Advertising for Energizer

Juan Cabral's picture 719 pencils

Done, nothing new here.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Yah, I hate when people do stuff that's like other stuff...

http://www.youtube.com/watch?v=18BcWQsljvU

Guest's picture

in europe and asia the pink rabbit is related to duracell since ages, i am europeen and never heard about the energizer pink rabbit before today....
the idea is not new but it works well for this campaign anyway the execution is awsome !!

Guest's picture

i think the art direction will save the business, good art is impossible to copy :) bravo .

Guest's picture

the render is great, wish I would have done this.

but...the rabbits are very small, would have been good to have 'at least one' bigger

Hibon's picture 542 pencils
6

Very nice art work.

Simple ideas are the best !

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