Duracell Ultra: Rhino

Our most powerful battery ever. Duracell Ultra

Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Copywriters: Nick Hine
Art Directors: Nick Hine, Antoaneta Metchanova
Illustrator: Mecanique Générale
Art Buyer: Laurence Nahmias, Corinne Hamel

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16 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

the bunny & Duracel is ok... but this goes way to far.

I mean, a rhino made of bunnies... to sell batteries!!

Guest's picture
Guest

Excellent is small word to describe! How you guys manage?

We would like to know!

PC

VivianRaul's picture
VivianRaul
20613 pencils

It's ok to judge a work as "poor" just if you do something better. I like the idea, the execution, the visual clearness and I think this subject is better than the other 2.
I am "small" enough to appreciate a good work. Bravo!

zaina's picture
zaina
85 pencils

there is a great illusion of movement in this work, i can sense the dynamic which is the purpose of the design. great job

talkingisfree's picture
talkingisfree
2565 pencils

The old thing of making out something from many little things... i don't like the execution neither.

ricklongo's picture
ricklongo
1244 pencils

Yeah, the concept is old and done to death. I really like the art direction though.

premc's picture
premc
917 pencils

nice one> !!
8/10

radical

CrackerJackWorks's picture
CrackerJackWorks
10097 pencils

If I saw this idea on a napkin, I'd use the napkin.

Guest's picture
Guest

so i need 1 million duracells to have real power?

Don Rapper's picture
Don Rapper
223 pencils

dude, you need to shut up. seriously.

silvi's picture
silvi
4172 pencils

This is surreal. I absolute love the ilustration.

Guest's picture
Guest

I can see this would have taken alot of time and effort to make - and on its own it is a very good image - however i dont like the message.

Guest's picture
Guest

CONGRATS ANTOANETA! YOU ARE NOT ONLY BEAUTIFULL BUT ALSO A SUCH GOOD ART DIRECTOR!

Guest's picture
Guest

haha ! Have you already seen her?

lucdesaulniers's picture
lucdesaulniers
1147 pencils

The Energizer battery rabbit brand is known. It has a strong value. This ad use a rabbit that IS not related. Very wrong, very bad strategy.

Hibon's picture
Hibon
3731 pencils

best on the tornado..still great work.

Simple ideas are the best !

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