Our most powerful battery ever. Duracell Ultra
Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Copywriters: Chris Garbutt, Nick Hine
Art Directors: Nick Hine, Antoaneta Metchanova
Illustrator: Mecanique Générale
Art Buyer: Laurence Nahmias, Corinne Hamel
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Comments
the bunny & Duracel is ok... but this goes way to far.
I mean, a rhino made of bunnies... to sell batteries!!
Excellent is small word to describe! How you guys manage?
We would like to know!
PC
It's ok to judge a work as "poor" just if you do something better. I like the idea, the execution, the visual clearness and I think this subject is better than the other 2.
I am "small" enough to appreciate a good work. Bravo!
there is a great illusion of movement in this work, i can sense the dynamic which is the purpose of the design. great job
The old thing of making out something from many little things... i don't like the execution neither.
Yeah, the concept is old and done to death. I really like the art direction though.
nice one> !!
8/10
radical
If I saw this idea on a napkin, I'd use the napkin.
FREELANCE www.jackadamson.blogspot.com
so i need 1 million duracells to have real power?
dude, you need to shut up. seriously.
This is surreal. I absolute love the ilustration.
I can see this would have taken alot of time and effort to make - and on its own it is a very good image - however i dont like the message.
CONGRATS ANTOANETA! YOU ARE NOT ONLY BEAUTIFULL BUT ALSO A SUCH GOOD ART DIRECTOR!
The Energizer battery rabbit brand is known. It has a strong value. This ad use a rabbit that IS not related. Very wrong, very bad strategy.
best on the tornado..still great work.
Simple ideas are the best !