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Duracell Ultra: Rhino

Duracell Ultra: Rhino
Your rating: None Average: 6.6 (37 votes)

Our most powerful battery ever. Duracell Ultra

Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Copywriters: Chris Garbutt, Nick Hine
Art Directors: Nick Hine, Antoaneta Metchanova
Illustrator: Mecanique Générale
Art Buyer: Laurence Nahmias, Corinne Hamel

Comments

www.jackmancer.com's picture 731 pencils

the bunny & Duracel is ok... but this goes way to far.

I mean, a rhino made of bunnies... to sell batteries!!

Guest's picture

Excellent is small word to describe! How you guys manage?

We would like to know!

PC

VivianRaul's picture 4746 pencils
8

It's ok to judge a work as "poor" just if you do something better. I like the idea, the execution, the visual clearness and I think this subject is better than the other 2.
I am "small" enough to appreciate a good work. Bravo!

zaina's picture 87 pencils

there is a great illusion of movement in this work, i can sense the dynamic which is the purpose of the design. great job

talkingisfree's picture 579 pencils

The old thing of making out something from many little things... i don't like the execution neither.

ricklongo's picture 1221 pencils

Yeah, the concept is old and done to death. I really like the art direction though.

premc's picture 811 pencils
8

nice one> !!
8/10

radical

CrackerJackMedia's picture 106 pencils

If I saw this idea on a napkin, I'd use the napkin.

Guest's picture

so i need 1 million duracells to have real power?

baku87's picture 103 pencils

dude, you need to shut up. seriously.

silvi's picture 1464 pencils

This is surreal. I absolute love the ilustration.

Guest's picture

I can see this would have taken alot of time and effort to make - and on its own it is a very good image - however i dont like the message.

Guest's picture

CONGRATS ANTOANETA! YOU ARE NOT ONLY BEAUTIFULL BUT ALSO A SUCH GOOD ART DIRECTOR!

lucdesaulniers's picture 537 pencils
1

The Energizer battery rabbit brand is known. It has a strong value. This ad use a rabbit that IS not related. Very wrong, very bad strategy.

Hibon's picture 542 pencils
5

best on the tornado..still great work.

Simple ideas are the best !

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