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Duracell Ultra: Brings toys to life

Duracell Ultra: Brings toys to life
Your rating: None Average: 3.3 (50 votes)

Brings toys to life

Advertising Agency: Naga DDB, Malaysia
Executive Creative Director: Ted Lim
Art Director: Danny Chin
Copywriters: Davina Chan, Ted Lim
Typographer: Danny Chin
Designers: Ray Goeh, Joseph Liu

26 Comments

Dat Le's picture 20 pencils

I am not convinced why Duracell is better than any other brand of battery. Also, the tagline "Brings toys to life" seems a little obvious - doesn't every battey have the same ability to power toys?

barcreativo.com's picture 2752 pencils

wow... its bad.. the baby is not a toy...

luispedromendezb's picture 104 pencils

The toy is not a baby.

You don't say 'wow' if you don't like it.

CuriousPencil's picture 4273 pencils

Lighten up Luis, people can say 'wow' in dismay too. I recall a time not so very long ago when you were attracting some language lessons of your own from others on the forum; I'd rein in the temptation to dole them out for a while yet.

luispedromendezb's picture 104 pencils

Sure, but I doubt if bc.com knows about it, I remember some of his comments going "wtf, i like.." "wtf, its the better..". And as for my attracting language lessons, I hope you don't mean it.

CuriousPencil's picture 4273 pencils

I do mean it; but I've just seen you on another thread saying bc.com had hijacked your ID and posted under your name? At one point a few months ago I thought you were the same person, that explains a lot, sorry for the confusion.

Adaddicted's picture 3417 pencils

:-)
and jajajajajajajajajaja.... tooo...

withalltherespects

NataliaLima's picture 1390 pencils

It is like seeing Superman and Clark in the same room

Pwrfl's picture 24 pencils
Blashyrkh's picture 21230 pencils

I wouldn't mind if this is copied. The problem is that puppets are not battery operated.

soberalex's picture 2 pencils
Lazarus's picture 1304 pencils

Scary. I think Chucky!

jackblack's picture 1462 pencils

Kids don't have that much energy.

Aga Grandowicz's picture 38 pencils

Terrible concept; baby is not a toy!

miko1aj's picture 2712 pencils

hey - you don't understand this ad???
It's not saying that babies ARE toys, but OPPOSITE. That toys will be as vital as living beings.
Saying that i must admit that art direction fails in this. Sorry. I like the concept.

abake's picture 988 pencils

You got all that from the ad?
Man, I really don't see any of that in that ad...

miko1aj's picture 2712 pencils

yea, i got it from the ad, but if you don't, it may mean that it fails with communication of an idea.

wigzisonfire's picture 23 pencils

TEST BABY

kleenex's picture 8394 pencils
1

YUCK!!!

AdBuzzer's picture 1130 pencils
2

It's pretty awful - it can really put off from using Duracell. And if there's any idea beneath it, it's damn well hidden. I don't get it.

ambareesha's picture 261 pencils

this is not duracell level

- @mbi

chanderjoshi's picture 149 pencils
10

Nice

Glut's picture 4076 pencils
7

It´s not about the baby itself, perhaps with another piece it would been cleared. I like it

NataliaLima's picture 1390 pencils

So can we remove a baby's battery when it's bedtime?

phillsucks's picture 120 pencils

SCARY OMG

Chench's picture 38 pencils

Bizarre....

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