Duracell Ultra: Brings toys to life

Brings toys to life

Advertising Agency: Naga DDB, Malaysia
Executive Creative Director: Ted Lim
Art Director: Danny Chin
Copywriters: Davina Chan, Ted Lim
Typographer: Danny Chin
Designers: Ray Goeh, Joseph Liu

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25 comments

Dat Le's picture
Dat Le
20 pencils

I am not convinced why Duracell is better than any other brand of battery. Also, the tagline "Brings toys to life" seems a little obvious - doesn't every battey have the same ability to power toys?

luispiter's picture
luispiter
2756 pencils

wow... its bad.. the baby is not a toy...

luispedromendezb's picture
luispedromendezb
104 pencils

The toy is not a baby.

You don't say 'wow' if you don't like it.

CuriousPencil's picture
CuriousPencil
4227 pencils

Lighten up Luis, people can say 'wow' in dismay too. I recall a time not so very long ago when you were attracting some language lessons of your own from others on the forum; I'd rein in the temptation to dole them out for a while yet.

luispedromendezb's picture
luispedromendezb
104 pencils

Sure, but I doubt if bc.com knows about it, I remember some of his comments going "wtf, i like.." "wtf, its the better..". And as for my attracting language lessons, I hope you don't mean it.

CuriousPencil's picture
CuriousPencil
4227 pencils

I do mean it; but I've just seen you on another thread saying bc.com had hijacked your ID and posted under your name? At one point a few months ago I thought you were the same person, that explains a lot, sorry for the confusion.

Adaddicted's picture
Adaddicted
3435 pencils

:-)
and jajajajajajajajajaja.... tooo...

withalltherespects

NataliaLima's picture
NataliaLima
1380 pencils

It is like seeing Superman and Clark in the same room

Blashyrkh's picture
Blashyrkh
32701 pencils

I wouldn't mind if this is copied. The problem is that puppets are not battery operated.

Lazarus's picture
Lazarus
1502 pencils

Scary. I think Chucky!

jackblack's picture
jackblack
2261 pencils

Kids don't have that much energy.

Aga Grandowicz's picture
Aga Grandowicz
36 pencils

Terrible concept; baby is not a toy!

miko1aj's picture
miko1aj
3097 pencils

hey - you don't understand this ad???
It's not saying that babies ARE toys, but OPPOSITE. That toys will be as vital as living beings.
Saying that i must admit that art direction fails in this. Sorry. I like the concept.

abake's picture
abake
1256 pencils

You got all that from the ad?
Man, I really don't see any of that in that ad...

miko1aj's picture
miko1aj
3097 pencils

yea, i got it from the ad, but if you don't, it may mean that it fails with communication of an idea.

wigzisonfire's picture
wigzisonfire
23 pencils

TEST BABY

kleenex's picture
kleenex
27762 pencils

YUCK!!!

AdBuzzer's picture
AdBuzzer
1168 pencils

It's pretty awful - it can really put off from using Duracell. And if there's any idea beneath it, it's damn well hidden. I don't get it.

ambareesha's picture
ambareesha
255 pencils

this is not duracell level

- @mbi

chanderjoshi's picture
chanderjoshi
153 pencils

Nice

Glut's picture
Glut
3947 pencils

It´s not about the baby itself, perhaps with another piece it would been cleared. I like it

NataliaLima's picture
NataliaLima
1380 pencils

So can we remove a baby's battery when it's bedtime?

phillsucks's picture
phillsucks
133 pencils

SCARY OMG

Chench's picture
Chench
38 pencils

Bizarre....

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