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3 comments

Aitch's picture
Aitch
75 pencils

This was a Billboard award winner in Malaysia.

Yet it refused to conform to the nations stringent advertising laws and include a "30% larger" Malaysian translation. Which would make it a billboard sized scam. Yes it's a good idea, yes I wish I'd done it, but if it doesn't conform to the nations laws it shouldn't be entered into awards - obviously this shits me.

We coulld all pull work out of our books and write great ads - doing them legally, and for a client, well that's the challenge.

somecopywriter's picture
somecopywriter
1098 pencils

I love that they haven't gone for the typical burned out product - battery still working shot. Copy is sometimes more memorable. Old strategy, but I like how they did it.

R B's picture
R B
281 pencils

nice! :D

R B's picture
R B
281 pencils

nice! :D

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