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Tornado

Agency: 
Published/Aired: 
October 2009
10706
Description: 

Print advertisment created by Ogilvy, France for Duracell, within the category: Electronics, Technology.

Our most powerful battery ever. Duracell Ultra

Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Copywriters: Nick Hine
Art Directors: Nick Hine, Antoaneta Metchanova
Illustrator: Mecanique Générale
Art Buyer: Laurence Nahmias, Corinne Hamel

Comments (34)

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ivan's picture
ivan

This campaign is of course a follow up to the movie posted earlier.
http://adsoftheworld.com/media/tv/duracell_bunny_fusion

Guest's picture
Guest

Not a very new idea. but lovingly executed!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Very nice art, it's very eyecatching..

<---------------SexInAds------------------>

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janed's picture
janed
Activity Score 98

love it... such excellent art!

gravity's picture
gravity
Activity Score 181

+1

zaina's picture
zaina
Activity Score 85

i like it such a beautiful art

Guest's picture
Guest

So the art is just a rendering from the movie... right?

Both are very nice.

But I'm thinking...
There are few briefs that are self-inspiring.
The "more powerful" notion is something we, human, lived with since our emergence.
Thus, creating something new in this area has never been difficult. No?

LeeMoh's picture
LeeMoh
Activity Score 424

That was me.
Forgot to log in :D

Gtopad's picture
Gtopad
Activity Score 2

Very Good!

Guest's picture
Guest

one day, all this stuff will became metal somewhere. it's not certain yet if it could turn into gold, silver or bronze.

Guest's picture
Guest

cheezy!

old monk's picture
old monk
Activity Score 23

i think the idea works better in film.

Guest's picture
Guest

god hw do u manage 2 copy?

Prof's picture
Prof
Activity Score 1449

love the art

Quite really.

eastflyrc's picture
eastflyrc
Activity Score 10

well..
it takes long time to do the work..so many rabbits

Guest's picture
Guest

Am I the only one confused as to why Duracell is using pink rabbits to create a "powerful" form?
Isn't that free advertising for Energizer?

WillyLatasa's picture
WillyLatasa
Activity Score 616

Love it! Dieeee bunnieeeesss, dieee!!!! Just kidding..

"Bright ideas bring better results"

Guest's picture
Guest

Now I am confused; doesn't the rabbit belong to Energizer?
Art is incredible!

Guest's picture
Guest

pink rabbit belong to energizer in US and only in US, that s why those images won t be on the US market but only for the rest of the world. ;)

nepstein's picture
nepstein
Activity Score 197

The idea is that a duracel battery is like having thousands of energizer bunnies. Therefore it's more powerful and lasts longer.

Guest's picture
Guest

for sure this images are not a screenshot from the movie, regarding to the details and the way the rabbits are dispatch.

everartz's picture
everartz
Activity Score 7609

hell of a piece!!!

| everartz |

Guest's picture
Guest

brilliantly executed

Guest's picture
Guest

Energizer only has the bunny in US? That's surprising.

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Nowadays, there is not such things as segmented markets. Internet, et al.. So bad strategy. Advertising for Energizer

Juan Cabral's picture
Juan Cabral
Activity Score 709

Done, nothing new here.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

Yah, I hate when people do stuff that's like other stuff...

http://www.youtube.com/watch?v=18BcWQsljvU

Guest's picture
Guest

in europe and asia the pink rabbit is related to duracell since ages, i am europeen and never heard about the energizer pink rabbit before today....
the idea is not new but it works well for this campaign anyway the execution is awsome !!

Guest's picture
Guest

i think the art direction will save the business, good art is impossible to copy :) bravo .

Guest's picture
Guest

the render is great, wish I would have done this.

but...the rabbits are very small, would have been good to have 'at least one' bigger

Hibon's picture
Hibon
Activity Score 3736

Very nice art work.

Simple ideas are the best !

willy wonka's picture
willy wonka
Activity Score 137

Very nice art, good work!!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Great execution.

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