Duracell: Some things are better not guessed

Some things are better not guessed

Advertising Agency: Ogilvy, Paris, France
Creative Director: Chris Garbutt
Art Directors: Bruno Bicalho Carvalhaes, Johnny Budden, Chris Rowson
Copywriter: Andrew Jolliffe
Art Buyer: Jochen Hoops
Account Supervisor: Constance Capy
Account Manager: Delphine Watenberg
3D: Kadeg Boucher, Quentin Chiche
Published: May 2012

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9 comments

metis's picture
metis
413 pencils

God that bunny is ugly, but love the rest of the art and insight, awesome.

Bill Me Now's picture
Bill Me Now
164 pencils

Exactly what I thought! Energizer bunny's inbred cousin?

Coplantor's picture
Coplantor
2 pencils

I feel like this is a relevant link.

http://en.wikipedia.org/wiki/Duracell_Bunny

walter.s's picture
walter.s
30 pencils

Good

walter.s's picture
walter.s
30 pencils

Good

kleenex's picture
kleenex
26441 pencils

Great Font Work.

kaustubhmax's picture
kaustubhmax
55 pencils

like it...Good Job Ogilvy

Shawali's picture
Shawali
8390 pencils

A bit far fetched and complicated...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

vote4pedro's picture
vote4pedro
4601 pencils

Not sure why you would use a mascot in your ad that's closely associated with your main competitor. Chances are people will remember this as an Energizer ad.

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