Duracell: Robot

Some toys never die.

Advertising Agency: Grey, Singapore
Chief Creative Officer: Ali Shabaz
Copywriter: Karn Singh
Art Director: Deng Yingzhi
Photographer: Vikram Kushwah
Art Buyer: Iskandar Abdul Kader
Account Supervisors: Fernando Beretta, Ines Etchenique
Advertiser's Supervisor: Stefan Sallandt
Planner: Fernando Beretta
Head of Art: Tan Giap How
The Rabbit Hole: Evan Lim


monoliz's picture
1326 pencils

creepy. is it supposed to be?

HannahD's picture
9 pencils

I just don't understand the insight @.@
How can they persuade people to buy by throwing out a freaky message like that?

morse's picture
16575 pencils

Creepy, and that's unexpected for a battery. At least it will be noticed.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pencilhead's picture
212 pencils

i think this is a fresh look on battery ads ....well done

certaintly's picture
4056 pencils

agreed. it's a funnyish joke but what's the insight? what's the deeper message here?

kleenex's picture
35224 pencils

I like the concept.

BadAgency's picture
2 pencils

yah, can creative nowadays hv at least some lame idea instead of copying and try to win awards?

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