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Robot

Agency: 
Published/Aired: 
July 2013
Description: 

Some toys never die.

Advertising Agency: Grey, Singapore
Chief Creative Officer: Ali Shabaz
Copywriter: Karn Singh
Art Director: Deng Yingzhi
Photographer: Vikram Kushwah
Art Buyer: Iskandar Abdul Kader
Account Supervisors: Fernando Beretta, Ines Etchenique
Advertiser's Supervisor: Stefan Sallandt
Planner: Fernando Beretta
Head of Art: Tan Giap How
The Rabbit Hole: Evan Lim

Comments (8)

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Highest Rated

BadAgency's picture
BadAgency
Activity Score 2

yah, can creative nowadays hv at least some lame idea instead of copying and try to win awards?

monoliz's picture
monoliz
Activity Score 1304

creepy. is it supposed to be?

HannahD's picture
HannahD
Activity Score 9

I just don't understand the insight @.@
How can they persuade people to buy by throwing out a freaky message like that?

morse's picture
morse
Activity Score 17364

Creepy, and that's unexpected for a battery. At least it will be noticed.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pencilhead's picture
pencilhead
Activity Score 231

i think this is a fresh look on battery ads ....well done

certaintly's picture
certaintly
Activity Score 3994

agreed. it's a funnyish joke but what's the insight? what's the deeper message here?

kleenex's picture
kleenex
Activity Score 43452

I like the concept.

BadAgency's picture
BadAgency
Activity Score 2

yah, can creative nowadays hv at least some lame idea instead of copying and try to win awards?

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