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Rhino

Agency: 
Published/Aired: 
October 2009
Description: 

Our most powerful battery ever. Duracell Ultra

Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Copywriters: Nick Hine
Art Directors: Nick Hine, Antoaneta Metchanova
Illustrator: Mecanique Générale
Art Buyer: Laurence Nahmias, Corinne Hamel

Comments (16)

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Highest Rated

Guest's picture
Guest

haha ! Have you already seen her?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

the bunny & Duracel is ok... but this goes way to far.

I mean, a rhino made of bunnies... to sell batteries!!

Guest's picture
Guest

Excellent is small word to describe! How you guys manage?

We would like to know!

PC

VivianRaul's picture
VivianRaul
Activity Score 20620

It's ok to judge a work as "poor" just if you do something better. I like the idea, the execution, the visual clearness and I think this subject is better than the other 2.
I am "small" enough to appreciate a good work. Bravo!

zaina's picture
zaina
Activity Score 85

there is a great illusion of movement in this work, i can sense the dynamic which is the purpose of the design. great job

talkingisfree's picture
talkingisfree
Activity Score 2710

The old thing of making out something from many little things... i don't like the execution neither.

ricklongo's picture
ricklongo
Activity Score 1244

Yeah, the concept is old and done to death. I really like the art direction though.

premc's picture
premc
Activity Score 917

nice one> !!
8/10

radical

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

If I saw this idea on a napkin, I'd use the napkin.

Guest's picture
Guest

so i need 1 million duracells to have real power?

Don Rapper's picture
Don Rapper
Activity Score 223

dude, you need to shut up. seriously.

silvi's picture
silvi
Activity Score 4172

This is surreal. I absolute love the ilustration.

Guest's picture
Guest

I can see this would have taken alot of time and effort to make - and on its own it is a very good image - however i dont like the message.

Guest's picture
Guest

CONGRATS ANTOANETA! YOU ARE NOT ONLY BEAUTIFULL BUT ALSO A SUCH GOOD ART DIRECTOR!

Guest's picture
Guest

haha ! Have you already seen her?

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

The Energizer battery rabbit brand is known. It has a strong value. This ad use a rabbit that IS not related. Very wrong, very bad strategy.

Hibon's picture
Hibon
Activity Score 3736

best on the tornado..still great work.

Simple ideas are the best !

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