Duracell: Punk

Advertising Agency: New Moment New Ideas Company Y&R Belgrade, Serbia
Creative Director / Copywriter: Svetlana Copic
Art Director: Slavisa Savic
Photographer: Nemanja Spoljaric
Additional credits: Nenad Milutinovic
Published: May 2013

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11 comments

morse's picture
morse
15028 pencils

Good ad. Brand message is clear.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Shawali's picture
Shawali
8386 pencils

First idea. Student level.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

DesignDine's picture
DesignDine
1304 pencils

But prettier ;)

certaintly's picture
certaintly
4060 pencils

none of those ads that you posted are the same idea, at all.
just because they use old people doesnt mean the idea is the same.

i actually think this is really good.
perfect connection to the product and a funny yet touching (not in your face) way of saying it.
no matter how old it gets, it stays young. perfect.

kcd0226's picture
kcd0226
86 pencils

I totally agree certaintly. I don't know why they posted those, using similar imagery doesn't automatically make an idea the same. And the nails one is not the same either, totally different products. Just because the "benefit" is somewhat similar, doesn't mean the concept or even the basic message is the same.

baliais's picture
baliais
2498 pencils

Yes it is first idea, this is what most of the clients want, but not ad people.

dotunbello's picture
dotunbello
138 pencils

Nice, student level or not

kleenex's picture
kleenex
25488 pencils

certainly different.

pierrelastname's picture
pierrelastname
2869 pencils

We don't work for ad people, we work for consumers!

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