Duracell: Helicopter

More energy. More lives.

Advertising Agency: Publicis, Lima, Peru
Executive Creative Director: Erik Vervroegen
General Creative Director: Jose Razuri
Copywriter: Rodrigo Melgar
Art Directors: Tay Pan Chu, Giancarlo Rodas, Juan Durrieu, Bastien Grisolet, Marjorie Vardo
Illustrator: Blind Salida / Creative Syndicate
Global Print Manager: Jean Luc Chirio
Art Buying: Lauriane Dula, Lys Aelia Hart
Creative Director: Rodrigo Melgar

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Uncertain's picture
436 pencils

I don't get the copy.

Uncertain | Assumption is the Mother of All Fuckups

Rudradip's picture
12 pencils

Yes, I don't get it too, are they saying 'live's in games to connect with kids?

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