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Duracell flashlight

Published/Aired: 
September 2005
Description: 

Duracell Ultra. Lasts 50% longer than ordinary alkaline batteries.

Comments (4)

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Highest Rated

somecopywriter's picture
somecopywriter
Activity Score 1113

Great writing here.

Aitch's picture
Aitch
Activity Score 75

This was a Billboard award winner in Malaysia.

Yet it refused to conform to the nations stringent advertising laws and include a "30% larger" Malaysian translation. Which would make it a billboard sized scam. Yes it's a good idea, yes I wish I'd done it, but if it doesn't conform to the nations laws it shouldn't be entered into awards - obviously this shits me.

We coulld all pull work out of our books and write great ads - doing them legally, and for a client, well that's the challenge.

usualspot's picture
usualspot
Activity Score 154

Simple message about long battery life. Nice.

Wordnerd's picture
Wordnerd
Activity Score 6692

Nice headlines indeed :)

somecopywriter's picture
somecopywriter
Activity Score 1113

Great writing here.

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