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Published/Aired: 
January 2011
Description: 

Print advertisment created by Universidade Estácio de Sá, Brazil for Duracell, within the category: Electronics, Technology.

Energy that lasts.

Advertising School: Universidade Estácio de Sá, Brazil
Teacher / Leader: Daniel Pels
Creative: Augusto Link
Created: 2010

Comments (15)

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Highest Rated

Jonattan's picture
Jonattan
Activity Score 70

good brand, medium idea

Just do it

javier bizarro's picture
javier bizarro
Activity Score 276

boring :/

suneetsankar's picture
suneetsankar
Activity Score 12

dull :|

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Boring indeed. Lacks power to leave a lasting impression and is way to shallow.

dadada's picture
dadada
Activity Score 1720

Ivan? we don't come to aotw to see such a stuff!

Everybody is creative, be yourself.

ivan's picture
ivan

Yes, but it's student work, don't judge by the same standards. Regardless I get your point guys.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

This whole campaign says 'veru powerfull batteries', not 'energy that lasts'. So it's back to the drawing board dear students!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Well, considering it is a student piece, it´s not bad...

manumartin5's picture
manumartin5
Activity Score 1196

clean and clear communication... nicely executed.

Sdb's picture
Sdb
Activity Score 1362

Old school!

luispiter's picture
luispiter
Activity Score 2756

no its new.. and the idea?

HappyHour's picture
HappyHour
Activity Score 2381

Student or not, the visual and copy don't connect.

shahidali's picture
shahidali
Activity Score 4069

Well, students are the one with on limitation and out of the box paradigm. In professional life, we don't 'lesser' freedom to showcase such idea. Thus, a very dull execution.

shahid

CuriousPencil's picture
CuriousPencil
Activity Score 4225

When you say 'student work', what are they studying - bricklaying?

jackblack's picture
jackblack
Activity Score 2355

Zzzzzzzzzzzzzzzzzzzzzzzzzz.

Jonattan's picture
Jonattan
Activity Score 70

good brand, medium idea

Just do it

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