Duracell: Choo-choo

Advertising Agency: Grey, India
National Creative Director: Malvika Mehra, Amit Akali
Senior Executive Creative Directors: Goral Ajmera, Vishnu Srivatsav
Art Director: Goral Ajmera
Copywriter: Vishnu Srivatsav
Chief Executive Officer: Jishnu Sen
Client Servicing Director: Siddika Dehlvi
Account Executives: Kamia Wahi, Ines Bernar Etchenique
Associate Account Director: Mudassir Ansari
Managing Partner: Philippa Baldwin

Published: 
June 2014

9 comments

kleenex's picture
kleenex
40638 pencils

Winner for sure!!!

Ammanuel Afowerki's picture
Ammanuel Afowerki
80 pencils

great

wave's picture
wave
453 pencils

scam for sure!!!

GrumpyArtDirector's picture
GrumpyArtDirector
858 pencils

If you're going to do a long copy ad, kerning and spacing are essential. Please don't cram all the text so it's impossible to read. Sorry, but I don't think this will sell a single battery.

damnson's picture
damnson
11519 pencils

Agreed. What does this say about the brand? Nothing at all. It's a piece of crap.

An axe murderer of ads.

Marcao's picture
Marcao
3029 pencils

Proofreading is essential too. Nobody bothered to check that there were two "had" in a row.

hmias's picture
hmias
112 pencils

absolutely love the writing

TheBear's picture
TheBear
479 pencils

Long copy is so rare these days that when someone does it, wins a lion. It Doesn't even have to be good (sorry for my english).

I'm good at this But not perfect.

Uncertain's picture
Uncertain
568 pencils

cute.done.boring.

Uncertain | Assumption is the Mother of All Fuckups

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