Duracell battery: Farewell soldier
Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Directors: Fran Luckin, Gerrry Human
Art Director: Martjie Louw
Copywriter: Taryn Scher
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37 Comments
Playing on sex in advertising is about as fresh as Disco.
Brilliant.
Jaggy, MICA Ahmedabad
BZZZZZZZZ
i didnt get it... does it mean that the battery lasts longer than a hug?
There's a vibrator joke in there somewhere...
www.storytellerscreative.com
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hehe lol
that uniform doesnt look like the US. south african perhaps -- since it's from an SA ad agency?
Am I missing something or this just doesn't make any sense?
(looked around for vibrator jokes, didn't find any :|)
The Ad Mad
I think he's coming back from war and she is not that happy about it! Her vibrator was a better companion. Maybe this is the joke...
but the title it's farewell...is it really talking about sex
True true, my apologies, still... she aint a happy woman!
brrr he's leaving for a long time, so she'll find a new companion (the toy) until he comes back.
how did u guys evn manage to jump on d viobrator part huh ?? assumption is it ?
I agree. If this ad is supposed to be sexual it assumes too much. What makes you guys think that is his wife or girlfriend? It could be his sister. I see nothing here that implies sex. The message could be soldiers are being deployed for longer and longer periods of time. The batteries you buy now (for what ever use) will still be working when he gets back. I wonder what you guys would have thought if you didn't have that title up there to lead you?
You gotta be kidding. "The batteries you buy now will still be working when he gets back.'? lol
No, this ad is a vibrator joke.
At least she's planning to be faithful.
pscs,
You're from South Africa and you don't know what your country's military uniform looks like?
That there uniform belongs to the few, the proud, the Marines. The United States Marine Corps.
There is a symbol printed within the pattern, if you can guess what it is, you win a cookie.
Best Regards,
Scott Shepard
www.scottshepardphotography.com
www.scottshepardphotography.blogspot.com
is it a face? I can't tell whose though. I would guess if there is a face in the US marine camo it would be of a famous former marine or US President from history.
looks like a stock shot with a logo and tag to be honest
this makes no sense to me...is it saying that 'last's longer than relationships'?
no, it says it lasts longer than war,
she's gonna need a good battery for her vibrator while hes gone, simple. feels like an old joke.
she continue using vibrator. lol
if you analyze his uniform it looks like retro, like an old type / style uniform, maybe he was gone a long time ago, and he is back!, still love in the air XD!......but the farewell title daze and confuse me lol!!
oh, I just love this kind of headline: 'blah-blah-blah something, much something'(wink-wink). same category as 'blah-blah-blah something. almost something.' (get it? wink-wink)
btw, it's a vibrator joke. and a poor one IMHO.
Well this is what i think:
The soldier is really a TOY. So, the woman is saying good bye for a really long time because a boy is going to play with him (it).
If that the idea has been done for xbox since a couple of years ago for a war game. You know, making the characters look like thay have a real life.
this isn't a sex joke. the basic ad structure works like this: If you think this lasts long (the farewell hug between a husband going off to war and his wife) wait until you see how long this new battery lasts.
if i am right, maybe the creatives who did the work can comment on it as such.
neil levy
first i thought this is so a vibrator joke. but after reading the line i think you may be right
no, danyels0n is right. this is a vibrator joke. he's going away for a long time. hence, she'll need the vibrator for a long time.
Not everyone can get the idea.
Hard to get crap.
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
really nice....good job!
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fake, pointless, waste.
it's a vibrator joke indeed, but it's upside down. The guy is arriving from his long trip from war and the lady says "damn, back to quickies". It's just a thought.
hahahahaha minute man
You guys are missing it. It lasts "much longer" as in the Iraq war. That war is lasting "much longer" than anyone anticipated.
WHAT THE F.... such a simple ad & so many ppl who just postmortemed it...
this ad is little emotional & funny... & has nothing about sex or vibrator.. GOD
the title says farewell right & this guy is leaving for war or something like that,
now just look into her eyes there is a big Question that will he return home alive or not ?
So we don't know if he will last or not but Duracell batteries definately lasts longer much longer.
now u people get it.. recharge ur vibrators man.
WHAT THE F.... such a simple ad & so many ppl who just postmortemed it...
this ad is little emotional & funny... & has nothing about sex or vibrator.. GOD
the title says farewell right & this guy is leaving for war or something like that,
now just look into her eyes there is a big Question that will he return home alive or not ?
So we don't know if he will last or not but Duracell batteries definately lasts longer much longer.
now u people get it.. recharge ur vibrators man.
I got it 100% reading comments. But the first thing I understood was "he goes away, she gonna wait a lot"
"Last longer" "ok there's a long wait with an useful battery for the long wait"
I liked the vibrator idea x3
Like execution, anyway.