Dunlopillo Mattress: Stairs

Dunlopillo, it's hard to make love anywhere else
Dunlopillo. Sleep like you love

Advertising agency: H, Paris, France
Creative Director: Gilbert Scher
Art Director: Pietro Sotgia
Copywriter: Arnaud Le Bacquer
Photographer: Geoffroy de Boismenu
Published: January 2010

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12 comments

Phil Lestino's picture
Phil Lestino
1660 pencils

No it's not....it's easy.

tirthomitro's picture
tirthomitro
2696 pencils

I fully agree with Phil above.
But seriously, amazing stuff this... congrats guys!

they showed me a picture & i laughed
dignity has never been photographed

Adaddicted's picture
Adaddicted
3435 pencils

not amazing, just a visual pun...

withalltherespects

Molecule's picture
Molecule
437 pencils

I think this campaign is ok, but the art direction is terrible.

atb2005's picture
atb2005
13567 pencils

It took me a while to figure out this campaign. Indeed, this has to do with the mattress being so comfy, making love in it is better to making love on "rough" or "uncomfy" surfaces. It's funny and refreshingly on-point. I don't think we need that many ads, however; 3 or 4 would have sufficed. Love the tagline "sleep like you love".

monsieurange's picture
monsieurange
520 pencils

Se quedó en un primer pensamiento. Creo que pudieron haber explorado más.

morse's picture
morse
14027 pencils

Very nice campaign! 9 thumbs up.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mrckais's picture
mrckais
415 pencils

i don't get it, it supposed to be comfortable?

mrckais

luispiter's picture
luispiter
2756 pencils

good nice. art director..mmmm i dont like

angieraj's picture
angieraj
428 pencils

Funny!

I think the idea is that once your used to Dunlopillo, making love anywhere gets harder cos its just not that comfortable,

So I think its amazing. Its not saying you cant, its just saying its not as comfy which highlights the product benefit.

Good one!

Cognito Ergo Sum

deuBleuDi's picture
deuBleuDi
265 pencils

I guess there's a problem with the translation from french to english.. it's not the appropriate words, yet it's not that clear..

*edited* ok seeing the rest of the campaign, I guess I'd agree with the translation :)

dthlb72's picture
dthlb72
547 pencils

Interesting campaign! like the line 'sleep like you love'
bravo

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