Dunlopillo Mattress: Stairs

Dunlopillo, it's hard to make love anywhere else
Dunlopillo. Sleep like you love

Advertising agency: H, Paris, France
Creative Director: Gilbert Scher
Art Director: Pietro Sotgia
Copywriter: Arnaud Le Bacquer
Photographer: Geoffroy de Boismenu
Published: January 2010


Phil Lestino's picture
Phil Lestino
1686 pencils

No it's's easy.

tirthomitro's picture
2764 pencils

I fully agree with Phil above.
But seriously, amazing stuff this... congrats guys!

they showed me a picture & i laughed
dignity has never been photographed

Adaddicted's picture
3435 pencils

not amazing, just a visual pun...


Molecule's picture
437 pencils

I think this campaign is ok, but the art direction is terrible.

atb2005's picture
13567 pencils

It took me a while to figure out this campaign. Indeed, this has to do with the mattress being so comfy, making love in it is better to making love on "rough" or "uncomfy" surfaces. It's funny and refreshingly on-point. I don't think we need that many ads, however; 3 or 4 would have sufficed. Love the tagline "sleep like you love".

monsieurange's picture
520 pencils

Se quedó en un primer pensamiento. Creo que pudieron haber explorado más.

morse's picture
16575 pencils

Very nice campaign! 9 thumbs up.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mrckais's picture
417 pencils

i don't get it, it supposed to be comfortable?


luispiter's picture
2756 pencils

good nice. art director..mmmm i dont like

angieraj's picture
428 pencils


I think the idea is that once your used to Dunlopillo, making love anywhere gets harder cos its just not that comfortable,

So I think its amazing. Its not saying you cant, its just saying its not as comfy which highlights the product benefit.

Good one!

Cognito Ergo Sum

deuBleuDi's picture
265 pencils

I guess there's a problem with the translation from french to english.. it's not the appropriate words, yet it's not that clear..

*edited* ok seeing the rest of the campaign, I guess I'd agree with the translation :)

dthlb72's picture
545 pencils

Interesting campaign! like the line 'sleep like you love'

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