Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Director:Jennie Morris
Art Director:Mark Held
Copywriter:Grant McGrath
Photographer: Tommy Morris
Retouchers: Amol Yadav, Byju Ravindran
Additional credits: Lisa Moylan, Ben Dover.
Published: January 2009
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Comments
Great Art Direction and Idea
Live with Passion
too bad t he photo looks over-photoshopped.
its such a brilliant photography... u need an eye specialist
Creativity is a natural extension of our enthusiasm
awesome.....nice idea!
excellent piece of work
Creativity is a natural extension of our enthusiasm
Very clear and unmistakeable idea. Nice.
The visual compliments the idea in a very good way.
Simple and effective for any reader.
"Collecting points for what!?"
idea is really cool .. respect for that ..
But If i don't read the title "stolen" i don't understand it.
So I guess we're all going to excuse the stupid logic behind this idea. Oh well.
Loving the additional credits!
really nice photoshop and idea... good work
| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill
One of those rare ads that makes you wonder why no one did it before. Absolutely fabulous idea, and perfect photography.
These tires must be really expensive :) Just kidding, very nice.
Very nice! Congrats to all involved!
This is good advertising! You know exactly what they're trying to convey at first glance.
This is an awesome idea. Great photography and post processing.
stupid ad, it doesn’t show the product - but this could greatly work as part of tvc but not press
haha
Y&R ROCKS!
outsmart me, if you can
You're a first class idiot.
Ivan, where are you? yoo hoo, ivan??
outsmart me, if you can
I'm gonna nunchuck through your face with that keyboard.
ivan, hello.........
outsmart me, if you can
In my country this stuff is every day
Alexander Bickov Personal portfolio | Twitter | Facebook | Blog
You deserve a big LOL
1990 idea.
1845 comment.
Is the idea really "these tires are so good people stole it"? If so, color me utterly unimpressed.
If not, anyone care to enlighten me?
The idea is that they'd rather steal the tires than the really nice car. Very simple, good idea.
Ah, I see... still, the flaw is that stealing tires and stealing a car are two completely different animals. It's not like the car and the tires were standing there, offering the thief the same amount of effort and consequence to steal either one, and they chose the tires. I can think of plenty of similar situations where it would be less of a hassle to steal the tires than the car, not only because "the tires are the nicer asset of the two". That's what makes it a bit forced in my opinion.
Not so much the car, more just the wheels. It is common to just steal mag wheels rather than a whole car. Easier to steal, easier to sell. Virtually untraceable.
Simple. Cool.
http://justkiddingbutseriously.wordpress.com/
Nice one Mark...Sweet idea and executed real real nice...
I like the photography and cool idea
Copywriter? Where's your job.
Are you sure u work in advertising ?
The copywriter is not only the one who writes a line, but he finds the concept with the AD.
Good first idea
Good First Idea
disagree, I'm a car owner myself, so, how the fcuk do you steal a tire without taking the disc off. Maybe It's nice idea, but then the next thing in ads will be flying rhinos.
_____________________________________________________________
Creativity!
freakart.lv | Twitter
100% agree i was going to say that also....how lame!
Dont waste your life taking care of It...
http://mosab.250free.com
coolio! ideawise it makes me go - "shit, i shoulda' thot of it myself"
Agree with freakart. Like ricklongo says, needn't necessarily mean that the tyres were the better choice. The concept is dated.
~~this paranoid survived!~~
Very nice. Good work people.
Love the idea. Nicely done . Clear and you get the point immediately. As someone rightly said .something so simple and superb .surprisingly noone thought about it earlier.
cheers to Impact BBDO.
idea done by dunlop in 1999 in south africa !!!
http://www.joelapompe.net/2009/07/24/stolen/
http://www.joelapompe.net / Facebook : Joe la pompe / http://twitter.com/joelapompe
Very nice. I'm jealous.
not the same idea...they have tken the whole wheel as well....This one is much cleaner. And art directed way way better....
Actually it works the other way around if we replace Dunlop logo by Nissan one, as for: No wheels can stand Nissan Z350 monster... right?
OK it's done well. Logically the copy should have shown the wheel rims strewn around the car. It's impossible to remove the tyres without removing the wheels from the car. It is only an idiot who would fit it back after stealing the tires Dunlop or no Dunlop.
RAM KATE
To those that say the rims should be on the floor, not on the car - why this works (for me) is it's a double-take ad. For a second we have to look twice as it's not what we expect, and having that rear wheel-well in darkness in a nice touch. Had the rims been on the floor, one might think the car was just having the rubber changed, and the blocks were make-shift. Visually we are so used to seeing empty wheel wells. Putting them BACK on the car really hits home their worth, and the absurdity/humour of the situation.
But hey - what do I know - I'm just a doctor.
Done...Done...Done... Sorry Guys.
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