Dunlop Tires: Stolen

Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Director:Jennie Morris
Art Director:Mark Held
Copywriter:Grant McGrath
Photographer: Tommy Morris
Retouchers: Amol Yadav, Byju Ravindran
Additional credits: Lisa Moylan, Ben Dover.
Published: January 2009

47 comments

SoCH_TO's picture
SoCH_TO
953 pencils

Great Art Direction and Idea

Live with Passion

Guest's picture
Guest

too bad t he photo looks over-photoshopped.

Emran Hayat's picture
Emran Hayat
832 pencils

its such a brilliant photography... u need an eye specialist

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

awesome.....nice idea!

Emran Hayat's picture
Emran Hayat
832 pencils

excellent piece of work

Creativity is a natural extension of our enthusiasm

Dingleberry Jack's picture
Dingleberry Jack
248 pencils

Very clear and unmistakeable idea. Nice.
The visual compliments the idea in a very good way.
Simple and effective for any reader.

"Collecting points for what!?"

maashookshee's picture
maashookshee
414 pencils

idea is really cool .. respect for that ..

Guest's picture
Guest

But If i don't read the title "stolen" i don't understand it.

Guest's picture
Guest

So I guess we're all going to excuse the stupid logic behind this idea. Oh well.

Guest's picture
Guest

Loving the additional credits!

everartz's picture
everartz
7613 pencils

really nice photoshop and idea... good work

| Everartz |

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

One of those rare ads that makes you wonder why no one did it before. Absolutely fabulous idea, and perfect photography.

Guest's picture
Guest

Very nice! Congrats to all involved!

rdavisdesign's picture
rdavisdesign
13 pencils

This is good advertising! You know exactly what they're trying to convey at first glance.

rdavisdesign's picture
rdavisdesign
13 pencils

This is an awesome idea. Great photography and post processing.

Notorious's picture
Notorious
631 pencils

stupid ad, it doesn’t show the product - but this could greatly work as part of tvc but not press

haha

Y&R ROCKS!

outsmart me, if you can

Guest's picture
Guest

You're a first class idiot.

Notorious's picture
Notorious
631 pencils

Ivan, where are you? yoo hoo, ivan??

outsmart me, if you can

Guest's picture
Guest

I'm gonna nunchuck through your face with that keyboard.

Notorious's picture
Notorious
631 pencils

ivan, hello.........

outsmart me, if you can

alexander_bickov's picture
alexander_bickov
3279 pencils

In my country this stuff is every day

Guest's picture
Guest

You deserve a big LOL

Guest's picture
Guest

1990 idea.

Guest's picture
Guest

1845 comment.

ricklongo's picture
ricklongo
1244 pencils

Is the idea really "these tires are so good people stole it"? If so, color me utterly unimpressed.

If not, anyone care to enlighten me?

missed my turn's picture
missed my turn
426 pencils

Simple. Cool.

Guest's picture
Guest

Nice one Mark...Sweet idea and executed real real nice...

Guest's picture
Guest

I like the photography and cool idea

Bob08's picture
Bob08
749 pencils

Copywriter? Where's your job.

Guest's picture
Guest

Are you sure u work in advertising ?

The copywriter is not only the one who writes a line, but he finds the concept with the AD.

Guest's picture
Guest

Good first idea

llisou's picture
llisou
18 pencils

Good First Idea

freakart's picture
freakart
534 pencils

disagree, I'm a car owner myself, so, how the fcuk do you steal a tire without taking the disc off. Maybe It's nice idea, but then the next thing in ads will be flying rhinos.

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Primitive's picture
Primitive
122 pencils

100% agree i was going to say that also....how lame!


Dont waste your life taking care of It...

http://mosab.250free.com

tirthomitro's picture
tirthomitro
2758 pencils

coolio! ideawise it makes me go - "shit, i shoulda' thot of it myself"

they showed me a picture & i laughed
dignity has never been photographed

tantrik_indian's picture
tantrik_indian
953 pencils

Agree with freakart. Like ricklongo says, needn't necessarily mean that the tyres were the better choice. The concept is dated.

~~this paranoid survived!~~

Guest's picture
Guest

Very nice. Good work people.

Guest's picture
Guest

Love the idea. Nicely done . Clear and you get the point immediately. As someone rightly said .something so simple and superb .surprisingly noone thought about it earlier.
cheers to Impact BBDO.

kgeiger's picture
kgeiger
7102 pencils

Very nice. I'm jealous.

Guest's picture
Guest

not the same idea...they have tken the whole wheel as well....This one is much cleaner. And art directed way way better....

LeeMoh's picture
LeeMoh
424 pencils

Actually it works the other way around if we replace Dunlop logo by Nissan one, as for: No wheels can stand Nissan Z350 monster... right?

RAM KATE's picture
RAM KATE
765 pencils

OK it's done well. Logically the copy should have shown the wheel rims strewn around the car. It's impossible to remove the tyres without removing the wheels from the car. It is only an idiot who would fit it back after stealing the tires Dunlop or no Dunlop.

RAM KATE

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

To those that say the rims should be on the floor, not on the car - why this works (for me) is it's a double-take ad. For a second we have to look twice as it's not what we expect, and having that rear wheel-well in darkness in a nice touch. Had the rims been on the floor, one might think the car was just having the rubber changed, and the blocks were make-shift. Visually we are so used to seeing empty wheel wells. Putting them BACK on the car really hits home their worth, and the absurdity/humour of the situation.

But hey - what do I know - I'm just a doctor.

Copy_ranter's picture
Copy_ranter
194 pencils

Done...Done...Done... Sorry Guys.

angieraj's picture
angieraj
428 pencils

Simple and nice but nothing great.

Cognito Ergo Sum

Guest's picture
Guest

Learn to spell tyres

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