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Caramel

Agency: 
Published/Aired: 
May 2008
Description: 
Advertising Agency: Hill Holliday, Boston, USA
Creative Directors: Kevin Daley, Tim Cawley
Art Director: Megan O'Connell
Copywriter: Lindsay Bowen
Illustrator / Photographer: Alice Blue

Comments (19)

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Highest Rated

theanc's picture
theanc
Activity Score 2783
getconnected2001's picture
getconnected2001
Activity Score 987

Not fundoo.... but great execution.

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Yay! I love Hill Holliday - they've elevated Dunkin Donuts' brand recognition immensely with their campaigns - they also have some great TV spots that've won several awards, if you guys would like to check them out (I've already submitted them to Ivan). Their website is here: www.hhcc.com/
I'm not going to lie....I really want a coffee now :(

Calibarak's picture
Calibarak
Activity Score 302

Congratulations

ADebutant's picture
ADebutant
Activity Score 266

terribly boring first thought.

"Our factories make cosmetics. We sell hope." -M.Factor

phoamcor's picture
phoamcor
Activity Score 1284

nothing special

NatalieM's picture
NatalieM
Activity Score 1685

That's one super sweet coffee. The graphic speaks, but are there other concepts that scream? Keep working on it.

caju's picture
caju
Activity Score 123

look different but doesn´t

Disco Munky's picture
Disco Munky
Activity Score 3890

Hmmmmm, not digging this one I'm afraid, although it's well constructed, the core concept is a bit weak.

It makes me think it's too "fudgey" (is that a word? do we care?)

"readthiswhileIstareatyourtits"

Doin' it for the points

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

It's carmel :P

Disco Munky's picture
Disco Munky
Activity Score 3890

My bad.

Doin' it for the points

Whatever2's picture
Whatever2
Activity Score 53

"First thought", "weak concept", "nothing special"... Dude, who cares!? What is really important is that it makes me want a cup of coffee.

BulbheaD's picture
BulbheaD
Activity Score 254

are people wearing shoulder pads again?

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

sloppy4's picture
sloppy4
Activity Score 1494

Screech, is that you?

teenie's picture
teenie
Activity Score 1894

I dunno--when I'm thirsty, a glass of Caramellos isn't really what I'm craving.

mrtalented's picture
mrtalented
Activity Score 2171

student work?

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Read the description. It's done by Hill Holliday.

judgeAd's picture
judgeAd
Activity Score 30

won Gold in 70's I think, sorry

AD1014's picture
AD1014
Activity Score 307

mmmmm, a mouthful of carmel sludge sure does sound refreshing!

theanc's picture
theanc
Activity Score 2783
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